Who would have thought a half-hour special on Lyme disease airing at 10:30 on a Thursday night in New York City would do well in the ratings? Lyme disease is an inflammatory disease caused by bacteria that are transmitted by ticks, an arachnid usually found in wooded, country areas, not concrete jungles like New York […]
Devlin Design’s Set For KDKA Wins Promax Gold
Devlin Design Group, for the thrd year in a row, won the PromaxBDA Gold Award for Set Design. The set was designed for KDKA, the CBS O&O in Pittsburgh. “DDG continues to dominate the set design competitions because of their close collaboration with clients,” said Dan Devlin, DDG’s owner, “and a dedication to create exceptional […]
Tips For Creating A Social Media Action Plan
Chances are you’re super focused on news when it comes to social media. But what about everything else you have to promote — your lifestyle show, your programming, community events, media partnerships? Carly Munoz, brand manager for WOTV, Media General’s ABC affiliate in Battle Creek, Mich., shows you what to do to get a plan […]
Dallas Sportscaster’s Comments On Shootings Go Viral
Trolling Facebook over the weekend, many people were sharing an editorial by Dale Hansen, WFAA’s sportscaster. WFAA is Tegna’s ABC affiliate in Dallas. He’s not new to offering his comments on air, and while many of them are related to sports, some express his personal views on more profound issues like tolerance on issues like […]
Dallas Stations Augment Shooting News On Facebook
Dallas was in shock early Friday after gunmen shot and killed five police officers and wounded seven during a peaceful protest Thursday night over fatal police shootings of black men in other states. In light of the events in Dallas overnight, I’m going to try and give readers a sample of the local coverage there […]
Opinions On Who Won Battle Of Promo Superstars
One of the more popular sessions, judging by the number of people sitting on the floor and standing in the room, at this year’s PromaxBDA Station Summit was Battle of the Promo Superstars. It was the first of its kind at the summit and judging by the crowd, I predict it will be a continuing […]
KMBC Manhunt Coverage Wins National Murrow Award
It’s the kind of story that can grip an entire state in terror. A killer on the loose desperately running from the police. He could be anywhere and until he’s found, everyone’s on edge. Hearst-owned ABC affiliate KMBC Kansas City’s newscast focusing on the manhunt for alleged murderer James Horn earned the station a 2016 […]
Comcast Sportsnet Puck Promo Scores Promax Gold
The 2016 PromaxBDA Local Awards were announced in June at the group’s annual Station Summit in Las Vegas. The full list of PromaxBDA Awards Winners can be found here. It’s one thing to see your station or company on a list as having won a 2016 PromaxBDA Local gold, silver or bronze award and it’s […]
Five Original ‘Star Trek’ Programs Airing Together
Star Trek fans, no matter which version of the iconic TV franchise they prefer, will be able to watch all five iterations of the show on the Heroes & Icons multicast network beginning Sunday, July 24, or if you prefer, Stardate Sunday, July 24, 2016 at 8 p.m. ET. Heroes & Icons (H&I) will begin […]
Best Practices For Social Media? Have A Strategy
Your brand is not your baby anymore. It’s owned by the audience and you are who they say you are, according to Emily Mowers, marketing director at WVEC Norfolk, Va., Tegna’s ABC affiliate. Building Your Brand with Social Media was the title of a session at the 2016 PromaxBDA Station Summit a couple weeks ago […]