The 2016 PromaxBDA Local Awards were announced at last week’s Station Summit in Las Vegas. There’s an article, Which Stations Won PromaxBDA Gold At The Station, about which channels, stations, networks and broadcast groups won either gold, silver, or bronze here on Market Share that includes a link to PromaxBDA’s website where you can see […]
Building Your News Brand With Social Media
Facebook is the NEW news lead-in. I’d love to take credit for coming up with that thought, but the first person I heard say it was Sherry Carpenter, creative services director of Graham Media’s WJXT Jacksonville, Fla. I know Facebook is not all there is to social media, but it may be the most important […]
Which Stations Won PromaxBDA Gold At The Station Summit?
Capitol Broadcasting’s WRAL in Raleigh, N.C.; Deseret Media’s KSL in Salt Lake City; and Tribune Creative were some of the big winners.. The awards were announced and shown during the 2016 PromaxBDA Station Summit, the annual celebration of the best marketing and design created for local broadcast audiences, at The Mirage in Las Vegas last week. […]
Local TV Is Multi-Platform, Magid Says Be Ready
Winter is coming, says Magid, and you better be ready. Here are five things you need to keep in mind now in marketing your television station’s news product so you won’t be left out in the cold. That’s the essence of the message presented at the 2016 PromaxBDA Station Summit session titled Multi-Platform Brand at […]
Stephen Arnold Music Gives Away Perfectly Good Guitars
In what has become a regular feature at the PromaxBDA Station Summit every year here at the Mirage in Las Vegas, Stephen Arnold Music again gave away some guitars to a few lucky attendees. But not just any guitars. These were billed as Guitar Gods Giveaway, four instruments featuring the biggest names in the history […]
WTAE Airing Primetime Special On Medical Marijuana
WTAE, Hearst’s ABC affiliate in Pittsburgh, is airing an hour-long episode of its Chronicle in primetime on the fight to legalize medical marijuana in Pennsylvania. Chronicle: Compassion and Cannabis airs tonight at 8. The special profiles local families who use cannabis as medicine to find relief from serious medical conditions like seizures. “We are forever […]
Who Won The Battle Of Promo Superstars? You Decide
Five stations from five different broadcast companies doing five different promos for the same, identical news story. They get 48 hours and must use the material they have in house. What did they come up with? Which one worked best? Now, you can decide. Welcome to the Battle of the Promo Superstars, one of the […]
Harry Connick Jr. Wows A Tough Crowd At The Station Summit
At this morning’s presentation at the 2016 PromaxBDA Station Summit in Las Vegas, Connick and moderator, Ted Harbert, jokingly referred to his new daytime show repeatedly as Barry. And judging from the love he got from the audience of 1,000 TV station creative directors, he could call it anything and it’ll probably still be a […]
First Notes From The PromaxBDA Station Summit
6 a.m., Wednesday, June 22, Las Vegas Flying is not fun. My direct flight from Philly to Las Vegas that I booked weeks ago to attend the 2016 PromaxBDA Station Summit this week was canceled the night before my departure. My only option was a connecting flight through L.A. I won’t bore you with the […]
RECAP: 2014/2015 Creative Services Survey Results
Although we didn’t conduct a survey this year, TVNewsCheck and Market Share polled TV station creative services directors about a variety of subjects related to their jobs in both 2014 and 2015. The results of each year’s surveys were reported here on Market Share during the annual PromaxBDA Station Summit. Now that the 2016 PromaxBDA […]