It’s not often you see the competing hosts of the CBS, ABC and NBC Sunday morning news programs in the same room, let alone on the same stage. And you can only make that happen on a day that is not Sunday. On Tuesday, June 21, at 8 a.m. at the PromaxBDA Station Summit at […]
Canada’s TVO Has 15 Finalists For PromaxBDA Awards
The May sweeps are over, and many TV station marketing execs are looking forward to attending the annual PromaxBDA Station Summit at The Mirage in Las Vegas June 21-24. PromaxBDA has already released the list of finalists up for the PromaxBDA Local Awards and Market Share has shared some of the Tribune station entries, and […]
Gorilla Killing Lights Up WLWT’s Digital Platforms
Talk about a watercooler story. Everywhere I’ve been this week, people were watching the video and talking about the events that unfolded at the Cincinnati Zoo this past Saturday evening. A little boy somehow managed to defeat whatever security the zoo had in place to find himself sitting in the moat of the gorilla exhibit […]
WJTV’s May Marketing Campaign Focuses On ‘Local’
WJTV, Media General’s CBS affiliate in Jackson, Miss., is airing a campaign of spots that emphasizes the local aspect of their employees. “Within our team, we have a fantastic representation in house from cities and small towns all across Mississippi, and we decided to make that fact front and center of our May promotions,” said […]
WRAL Documentary Follows Refugee Family’s Trek To America
They’re not just statistics, numbers in a category, nameless faces that flash on the screen during the network news. “They have the same hopes and dreams that any of us do,” says Robert Evans, a caseworker with the U.S. Committee for Refugee and Immigrants. As refugees escape from wars and terrorists in parts of the […]
No Doubt This Vacuum Cleaner Really Sucks
If you want to make a statement about your product, and how well it works, why not show it used in some kind of creative demonstration? That’s exactly what this ad does for the LG Code Zero K94SGN vacuum cleaner. They strapped two of them on the back of Sierra Blair-Coyle, the 2015 U.S. Extreme […]
Got A May Sweeps Story To Share?
When there’s a change in local TV news ratings in a market, that’s news. And TVNewsCheck prints sweeps performance stories from newspaper articles and other media. I get press releases from many stations touting their sweeps performance overall or in a particular time period, and in some cases, I will follow up with that station […]
Stephen Arnold Music Nabs 6 PromaxBDA Award Nominations
Stephen Arnold Music has been nominated as a finalist in six categories in the PromaxBDA Local Awards competition. The winners will be announced at the PromaxBDA Station Summit in Las Vegas in June. “We’re appreciative to receive six nominations in 2016, which demonstrates Stephen Arnold Music’s dedication to originality in music and sonic branding,” said […]
Veterans Tell Of War’s Horrors In ‘POV’ Special On PBS
Haunted by their combat experiences, troops back from Iraq and Afghanistan speak about their experiences from a first-of-its-kind treatment center for soldiers with PTSD. Of Men and War, a POV Documentary, airs Monday on PBS. Check your local listings for times in your area. “This devastatingly raw documentary shows that for some the fighting may […]
Penn State Students Capture Essence Of Refugee Crisis
If you want to get an eyewitness picture of the refugee crisis from its epicenter, the shores of Lesbos, Greece, I’ve got a documentary for you. It wasn’t produced by the BBC, CNN, The UN or even by professional journalists. It was written, shot, edited and produced by students at Penn State University. The Journey […]