For many local businesses in markets all across the country, advertising on their local TV station means business. Market Share has shared stories about how TV stations write, produce and edit local commercials for clients in their markets like Detroit, Louisville and West Palm Beach, and will continue to actively seek and share more sales […]
WDSU Wins National Award For Katrina Documentary
WDSU, the Hearst NBC affiliate in New Orleans, won a national Sigma Delta Chi award from the Society of Professional Journalists for its documentary, Chronicle: Children of Katrina. Chronicle: Children of Katrina tracked the impact of Hurricane Katrina on five young lives during and 10 years after the storm. “I am always humbled by the […]
WGEM Coverage Of Severe Windstorm Earns Regional Murrow
WGEM, the NBC affiliate in Quincy, Ill., owned by Quincy Newspapers, won a regional Edward R. Murrow Award for breaking news in the Small Market Television section for Region 7 which comprises Illinois, Indiana, Michigan and Ohio. “The city was under a State of Emergency following the storm,” said Chad Mahoney, WGEM’s news director. “Our […]
WXYZ Goes Digital With Gun Documentary
WXYZ, the Scripps ABC affiliate in Detroit, created a documentary for its website intended to go beyond the headlines, according to the station. Beyond the Bullet: The Cost of Gun Violence in Detroit is posted on its website for viewing right now. “By tackling this project as a digital documentary, we’re able to take viewers […]
Old News Promos Live Forever On YouTube
News promos may be off the air for years, but thanks to YouTube, they never die. In an article last week, we shared some classic news promos from the early 1970s that were done for WTAE in Pittsburgh. The article generated a lot of comments so I thought it might be fun to see what […]
WJXT Helps Improve 3,000 Smiles For Free
WJXT’s Positively Jax partnership with the Florida Dental Association Foundation helped provide nearly 3,000 people with urgently needed dental care at no cost to the patients, according the station. WJXT is an independent station in Jacksonville, Fla., owned by Graham Media. The Florida Mission of Mercy, a two-day free dental clinic, offered dental examinations, fillings, […]
Vietnam Vet Story Earns WHO Regional Murrow Award
WHO, Tribune’s NBC affiliate in Des Moines, Iowa, won two Regional Edward R. Murrow Awards in the small market television category in Region 5 which comprises Iowa, Kansas, Missouri and Nebraska. WHO won the News Series Murrow for The Wounds of War, a story about three Vietnam vets who talk about their experiences fighting in […]
WANTED: Your May Sweeps Promos And News Stories
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree, local TV news ratings and sweeps rule our lives. Yes, it’s spring, and we know what that means to creative […]
WAVE Commercial Makes Doctors Look Like Rock Stars
For many local businesses in markets all across the country, advertising on their local TV station means business. The local station sales team sells local businesses air time to advertise their products and services and the creative services departments write, shoot and edit the commercials. TVNewsCheck’s Market Share has profiled stations in Detroit and West […]
KVOA Exposé Of Controversial School Photos Wins Murrow Award
KVOA, Tucson’s NBC affiliate owned by Cordillera Communications, won a Regional Edward R. Murrow Award for Investigative Reporting in the small market television category of Region 3 which comprises Arizona, Colorado, New Mexico, Utah and Wyoming. The story, Lost in Translation, showed the controversial pictures one teacher used in a local school that students claimed […]