KRON’s website and mobile applications was No. 1 in total views on mobile and first in total minutes spent in February, according to comScore. The Media General-owned MyNetworkTV affiliate in San Francisco had more than 4 million views spending 6 million minutes on their digital offerings. “Mobile devices are making news consumption easier and our […]
TV News Vs. Newspapers: A 1986 Advertising Campaign
WCPO, the Scripps ABC affiliate in Cincinnati, is running an ad campaign extolling consumers to drop the city’s daily newspaper, Gannett’s Enquirer, in favor of WCPO Insider, a paid membership website. “We’re not trying to destroy them. We do want to compete with them,” said Dave Peterson, WCPO’s digital general manager. “People have said it’s […]
Market Share’s 3rd Anniversary: Who Loves Ya, Baby
Those of us of a certain age can remember Kojak, the popular TV show from the 70’s starring Telly Savalas as the bald New York City detective who loves babies and lollipops, and was known for his catchphrase, Who Loves Ya, Baby. And since today is the third anniversary of the Market Share column going […]
From Cuba, With Love: WSVN Photog Facebook Posts
Fabian Carrillo is a news photographer for WSVN, the Sunbeam Fox affiliate in Miami. He was on assignment in Cuba the past week or so along with 2 other photogs and 3 reporter/anchors sent by WSVN to cover President Obama’s historic visit to the island, the first sitting president to visit Cuba since 1928. Carrillo […]
WPIX Fuels Brooklyn Elementary School With $5,000
Just as I believe that there is something interesting going on in news, marketing and sales in our local TV stations every day, as someone with a degree in education, I can guarantee you that something interesting goes on in every school, in every community, every day. So it’s refreshing to see a local TV […]
WNBC Earns 13 Emmy Awards In New York
What is quality journalism? What are its ingredients? In TV news, what does it look and sound like? Is it story-telling, great video, graphics, video editing? Is there a formula? How do we recognize it, learn from it, extend it? Like any form of creative expression, award-winning TV journalism is subjective. In the case of […]
WISH Celebrating Indiana’s 200th Birthday All Year
WISH, Media General’s CW affiliate in Indianapolis, will be Celebrating Indiana all year long as the official state bicentennial station. WISH is partnering with the Indiana Historical Society to produce weekly bicentennial news features, quarterly specials and a year-long campaign of Bicentennial Minutes, narrated by Jane Pauley, an Indiana native who began her career at […]
KYW And WPSG Raising Funds For Ronald McDonald House
KYW and WPSG, the CBS and CW affiliate in Philadelphia owned by CBS, is airing its 7th annual Ronald McDonald House Charities Telethon today from 6 in the morning until 8 tonight live on both channels. The event has raised more than $5.1 million for the charity since the first telethon in 2010. All funds […]
Marketing Masters: After 45 Years, Cil Frazier Retires
This is another in a series of Marketing Masters articles about the people whose jobs are to get people to watch TV, specifically local news. Market Share is interviewing TV broadcasting marketers at the corporate and station level to learn more about them, their job, their company, their backgrounds, their beliefs and their goals. If […]
Raycom Stations Join Forces In Flood Relief Fund Raiser
WVUE, Raycom’s Fox affiliate in New Orleans, is conducting an all-day fundraiser today to help the Red Cross provide services for those affected by flooding in Louisiana. After a week of historic rain, widespread flooding continues in many areas, roads are still closed, and hundreds are displaced. “It’s not only our duty as broadcasters to […]