WJXT Jacksonville, Fla., asked students in grades 6 through 12 to create storyboards for a 30-second PSA on an issue important to them. The annual contest is part of the Graham Media independent’s Positively Jax campaign that celebrates and recognizes people and organizations making a difference in the Jacksonville community. Local schools submitted 48 entries […]
KWWL Tests Kids’ Reactions To Finding Guns
What happens when you plant a real gun in a room full of kids? In this special report from KWWL, parents react to seeing what their children do when they find the gun in this story about gun safety and education. KWWL is the NBC affiliate serving Waterloo, Cedar Rapids, Dubuque and Iowa City, and is owned […]
WTVT’s Promo Salute To Retiring Chip Carter
Chris Carter is retiring as sports director and anchor at Fox O&O WTVT Tampa, Fla., after 28 years. When you’ve been a sports anchor for that long at the same station, you leave behind a considerable body of work. A compilation of all his stories might take hours, or even days, to watch. So as […]
WMAR Airing Special About Heroin In Maryland
WMAR, the Scripps ABC affiliate in Baltimore, is airing an hour-long special tonight at 7 focusing on the heroin epidemic in Maryland. Community in Crisis: Chasing The High will be anchored by WMAR’s Jamie Costello and Kelly Swoope with support from the entire ABC2 News team. “I have a teenager,” said Kelly Groft, WMAR’s news […]
WDTN Delivers Anti-Texting Message To High Schools
Some people survive accidents caused by texting drivers. Like Aimee Echert. She agreed to make a public service announcement for WDTN to tell her story in the hopes it would convince others to put down their phones while driving. Sadly, other people don’t survive. And their parents create public service messages about the dangers of […]
Scripps And WCPO Expose VA Hospital Wrongdoings
This is an example of television journalism at its best. Listen to workers about irregularities within their work place. Investigate their complaints. Report the findings on television and digital media. Watch the investigation result in changes to the status quo. It’s a tale of how 34 good people came forward to blow the whistle on […]
Katz Election Report Reveals Key Voter Findings
Katz Television Group released the first of four comprehensive reports designed to help advertisers build campaigns and reach their target audiences more effectively. The Local Vote 2016 is a 12-week research initiative that combines voters’ political views and voting preferences by state just weeks prior to key primary elections. “You can call it an in-time insight,” […]
Marketing Masters: Therese Gamba, The NBCU Owned TV Stations
This is the first in a series of articles about the people whose jobs are to get people to watch TV, specifically local news. Market Share is interviewing TV broadcasting marketers at the corporate and station level to learn more about them, their job, their company, their backgrounds, their beliefs and their goals. If you’d […]
WRAL Struts Its Peacock In NBC Affiliation Switch
Quick, get me a peacock. A live trained one with colorful feathers like the one NBC has used as its network logo since 1956 when it went from black and white to color programming. And I need it now. That’s pretty much what happened at WRAL when the station made the announcement that it was […]
WIS Gets Personal With Powerful Story On Church Shooting
It’s probably the safest place you can imagine: inside a church, during Bible study. But not on this evening in June, not in this church in Charleston, S.C., not in 2015. Two women were there and eye-witnessed a massacre. In the toxic world of today’s politics, here are two simple women who have every reason […]