A new spot promoting the Grammy Awards overcomes the obstacle of getting all of the Album of the Year nominees together for a shoot. The spot, from TBWA\Chiat\Day, touts the Grammy Awards, which airs Monday night at 8 ET on CBS. Lady Gaga is expected to perform a David Bowie tribute. “We wanted to do […]
WESH Celebrates Black History Month
In 1926, historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February would be Negro History Week. “If a race has no history, it has no worthwhile tradition, it becomes a negligible factor in the thought of the world, and it stands in danger […]
Share Your February Sweeps Promos And Stories
I know, I know, every day is sweeps at your station, and that’s the way it should be. However, as Mike Monsell, WPVI’s creative services director, said in an article about whether sweeps matter anymore: “… every day is important now. But the sweep months will always be unique, as the networks and syndicators still […]
Frixxer Says, Skip The Super Bowl Commercials
The millions of people watching Super Bowl 50 will be tuning in to catch the commercials as much as to watch the game itself. Certainly, the marketing and advertising community takes a keen interest in the expensive, highly creative, specially-made-for-the-Super Bowl commercials. Last year, it’s estimated almost 115 million people watched the Super Bowl, and […]
Cast Your Vote For The Best Super Bowl Commercial
Tonight at 8 ET, CBS viewers will be able to vote for the best Super Bowl commercial of all time during the network’s two-hour broadcast, Super Bowl Greatest Commercials 2016. Super Bowl Greatest Commercials 2016 will be broadcast live from Levi’s Stadium in Santa Clara, home of Super Bowl 50. Now in its 16th year, […]
Dad’s PSA To Drivers: Put Down Your Cell Phones
“Put the damn phone down.” That’s the simple, yet potentially life-saving, advice Neal Ardman wants to convey in the very personal PSA that he created and is offering to “anyone and everyone on this planet that wants to air this.” Last month, Ardman’s son, Austin, was killed by a driver that admitted to texting while […]
WWSI Telemundo Reporter Covers Caribbean Baseball
The crack a wooden bat makes when it hits a round baseball squarely. The muffled pop of a line drive when it dies in a leather glove. The roar of the crowd when a baseball rockets over the wall. Baseball has a sound and language all its own. And winter-weary baseball fans in Philadelphia can […]
WFAA Reporter Works Alone With His iPhone
Last year, Mike Castellucci, a reporter for WFAA, the Tegna-owned ABC affiliate in Dallas, made broadcast history. “No one has ever done a half-hour TV broadcast with just an iPhone. We promoted it as a broadcast TV first.” That broadcast first was a half-hour special titled, Phoning It In. Now Castellucci has created a sequel, […]
WJLA Covers Blizzard For 56 Hours
Some major East Coast cities like New York and Washington are still digging out from the two feet of snow dumped on them last weekend. WJLA, Sinclair’s ABC affiliate in D.C., stayed on the air for 56 hours, according to Stan Melton, WJLA creative services director, only breaking away break away from coverage for the national […]
WFYI Gets Creative To Market Vonnegut Documentary
When it comes to marketing and promoting programs or news, most TV stations rely on the broad reach of their own on-air. It’s still a powerful means to reach the masses. And yes, many stations augment their own on-air with social media strategies using Facebook, Twitter and Instagram, and of course, their own websites. But […]