We’ve all seen them, wrote them, edited them. Sweeps ratings POPs (Proof of Performance) that tout a station’s performance in a sweeps period or over several sweeps periods. Usually, it’s the anchor team on camera as spokespeople. There’s always a lower-third disclaimer in agate type that states the source information. But WDRB, the Fox affiliate […]
Matt Boline Named CSD At Philly’s WCAU
The NBC- and Telemundo-owned stations in Philadelphia have named Matt Boline as their newest creative services director. Boline most recently was CSD at the NBC O&O in Hartford-New Haven, Conn., WVIT. Boline will report to Ric Harris, who also came to WCAU recently from WVIT. “We’re thrilled to welcome him to Philadelphia and know he […]
PIXPOWERWOMEN Power WPIX Social Media Campaign
They may not be able to leap tall buildings in a single bound, but WPIX is hoping PIXPOWERWOMEN, its new marketing campaign, can be just as superhuman and entice viewers to watch its new 6:30 p.m. newscast. WPIX, the Tribune-owned CW affiliate in New York, kicked off #PIXPOWERWOMEN, its social media marketing campaign, over the weekend […]
WGCL To Air ‘Gun Fight’ Town Hall In Primetime
Tonight at 7 on WGCL, Meredith’s CBS affiliate in Atlanta, is airing The Gun Fight — A Primetime Special, a two-hour town hall meeting that was recorded in December. The special comes on the heels of a series of more than 20 stories about guns that aired all during November. The Gun Fight — A […]
WRAL Documentary Examines New Controversial Farms
Farming is not new in North Carolina, but a new type of farm that’s popping up all over the state is generating controversy, and is the subject of a documentary on WRAL Raleigh. Power Switch examines the explosive growth of solar energy and wind farms in the state and how they are become big business, […]
Stephen Arnold Music & MeTV Create New Theme Song
How do you tie together more than 50 of the best classic TV programs together into a new branding campaign? You turn to music, a theme song and add clips of the shows edited together into a montage. That’s how MeTV and Stephen Arnold Music (SAM) came up with That’s Memorable, That’s Me, the network’s […]
WXMI Cleans Up With ‘Maid For Moms Giveaway’
Television stations are getting results for local businesses by being innovative and creative and by utilizing whatever station assets are needed—on-air, digital, social media, mobile, whatever. And TVNewsCheck’s Market Share has profiled some of these successful sales campaigns: In Traverse City, Mich., a station created a passport for discounts at local wineries and breweries. In […]
Drone Footage Shows Tornado Damage In Florida
An EF-2 tornado dropped down Saturday night on Cape Coral, Fla., and spent seven minutes on the ground before it was all over. WINK, the CBS affiliate in Ft. Myers owned by Ft. Myers Broadcasting, aired some drone footage that showed the damage along some 3 miles of the tornado’s path. The tornado damaged more […]
Sorority Recruitment Video Features Beaches, Boats, Bikinis
I went to an all-boys Catholic high school. On a recruitment tour of colleges, the tour director of one college mentioned that the ratio of girls to guys there was 7 to 1. Guess where I went to college? I admit that at that point in my life, the issue of a college’s academic standing […]
New Reality Show Set — Where Else? — On Tropical Island
Tropical islands have been popular settings for reality TV shows over the years. Depending on the show, they can be remote, picturesque, inaccessible, beautiful, uninhabited, isolated, crowded, exotic, even dangerous. The various premises of these island-based reality shows run the gamut from the plausible to the ridiculous. In one show, couples were dropped on an […]