Will Ferrell surprised and wowed the crowd, opening this past weekend’s Saturday Night Live on NBC. His impression of George W. Bush made some points about the Republican candidates and was a fun, silly way to start the show. Chris Hemsworth was the host. Here are some highlights of the show.
WRAL Gives Away 155,000 Coats, And Counting
For 27 years, WRAL, Capitol Broadcasting’s CBS affiliate in Raleigh-Durham, N.C., has partnered with the Salvation Army for the annual Coats for the Children campaign, providing winter clothing, money and new toys for families in need. During that time, more than 155,000 coats and over $1 million were collected and distributed to families. And today, […]
KCRA November Sweeps Elevator Pitch
When there’s a shift in news viewership at a TV station, that’s news. A station that was second in the ratings in late news last November is now the top choice among viewers. Why is that? What actions did the station take in news content and marketing that might explain the shift? Or in some […]
Happy Holiday Promo From WXIN In Indy
Some holiday tunes get in your ear and before you know it, you’re singing it, humming it, whistling it, and you don’t even know it. Careful, this might happen to you after seeing this promo from WXIN, the Tribune-owned Fox affiliate in Indianapolis. According to Amy Pribyl, WXIN’s promotions manager, this spot was made by […]
America’s Largest Home Shown On WYFF
What started as a bachelor pad for George Vanderbilt, (yes, that Vanderbilt family, which counts Anderson Cooper as a member), The Biltmore in Ashville, N.C, has 250 rooms, 43 bathrooms and three kitchens. There are also 65 fireplaces, an indoor pool and a bowling alley. It is still owned by the family that built it […]
Happy Holidays From WCTV
In response to our call to share holiday promos your station has made, I got these from WCTV, Gray’s CBS affiliate in Tallahassee, Fla. Thanks to Mike Karmanos, WCTV’s promotions and creative services director for sending these along. “Just thought I’d share a few of the fun holiday promos we made this year. We had […]
WMYD Needs Someone With An Attitude
Got an attitude? You could be the next host and on-air personality for WMYD, the MyNetworkTV affiliate in Detroit owned by Scripps. Scripps also owns WXYZ, Detroit’s ABC affiliate. The station is holding a one-day live audition today at a hotel downtown. The new host will represent WMYD at station events, and participate in projects with […]
WVTM’s November Sweeps Elevator Pitch
There were no special report promos trying to drive tune-in this November on WVTM, Hearst’s NBC affiliate in Birmingham, Ala. No spots promoting news packages from franchise reporters. Yet the station’s news viewership grew. So what did WVTM do to recruit viewers to watch its newscasts this November? It focused on image and branding. So […]
WGN’s Happy Holiday Promos, Chicago’s Merry Own
Here are several holiday spots airing this year on WGN, Tribune’s Chicago CW affiliate. Got some holiday promos you want to share? Email me links or embed codes or a small file movie to [email protected]. Got a question? Call me at 817-578-6324. And my phone and email are always displayed at the top of every […]
Share Your Holiday Promos, Or Else
Just kidding. That headline was just a cheap ploy to get your attention. In my experience, sometime just before Dec. 25 and through New Year’s Day, there is a lot of open, unsold inventory to be filled at many TV stations. So it’s often a good time to create some happy holiday promos or year-enders […]