TV stations rarely spend the time and money to travel 10,000 miles for a story. But WCPO photojournalist Emily Maxwell did, all the way to Indonesia, to chronicle the transfer of a 1,800 pound rhino named Harapan back to The Cincinnati Zoo & Botanical Garden. WCPO, owned by Scripps, is the ABC affiliate in Cincinnati. […]
KUSA Helps Provide 400,000 Meals To Needy
KUSA, the NBC affiliate in Denver owned by Tegna, and volunteers across the state, collected more than 328,000 pounds of food (that’s 164 tons!), $82,000, and truckloads of clothing and toys for its 9CaresColorado Shares food drive. This is the 33rd year KUSA has conducted the drive. “We’ve been doing this for a long time,” […]
Monster Mako Shark Filmed Off California
What’s a 1,000 pound mako shark eat? Pretty much anything it wants. Two divers filmed one of the largest mako sharks in the waters off California. Footage of the shark, estimated to be about 1,000 pounds and more than 11 feet long, was captured by two divers who intentionally spent an hour in the water […]
Indian Reservation Becomes Tourist Destination
It’s the poorest place in the United States. And some travelers are going there to donate their time, to volunteer and to observe the ancient traditions and culture of the Oglala Lakota Sioux Indian on their reservation in Pine Ridge, S.D. The syndicated Raw Travel is debuting “Pine Ridge — Tribal Tourism” this weekend to […]
WUSF Airs Special About Florida’s Wild Side
Hear “wild Florida,” and most people picture spring breakers boozing on the beach. Or retirees driving their golf carts too fast. But there is a wild part of Florida not many people get to see. The Forgotten Coast: Return to Wild Florida, is the story of three friends, a conservationist, a biologist and a photographer, […]
WPSD Helps Regional Bank Recruit New Customers
Television stations are getting results for local businesses by being innovative and creative and using whatever station assets are needed — on-air, digital, social media, mobile, whatever. In Paducah, Ky., Paxton Media’s WPSD used its Facebook page and other digital assets to help a bank gather qualitative research information about customers’ banking habits. The results […]
KRON Offers Bird’s Eye Views With Drone
KRON San Francisco debuted its latest storytelling tool yesterday, a drone approved by the FAA, showing viewers the destruction caused by The Valley Fire, which caused more than $1.5 billion in losses. KRON, Media General’s San Francisco MNT affil, has named the drone QuadCopter4. “Using the new QuadCopter4, viewers get to see just how massive […]
WHO Gives Each GOP Presidential Candidate An Hour
Republican Presidential candidates Donald Trump, Ben Carson and Bobby Jindal will each get an hour in a series of long-form discussions on Tribune’s NBC affil WHO Des Moines, Iowa, focusing on topics important to Iowans — education, health and jobs. Each candidate will focus their discussion on just one of the topics. The station has dubbed […]
WXYZ’s Morning News Promos Start With Coffee
When you’re the new creative services director at a station, your goals should be to have your first on-air campaign be well-received, and have your team help you create it. In talking to Phil Wrobel, WXYZ’s new creative services director, and seeing the new morning news campaign his team has put together, I think he’s […]
WYFF Named ‘Best News’ In South Carolina By AP
WYFF, Hearst’s NBC affiliate in Greenville-Spartanburg-Asheville, S.C., took first place in the Associated Press Broadcasters Awards last week as Best Overall News Operation in South Carolina. It’s the second straight year for WYFF and the 17th time in the past 19 years the station has won the award. “I know our news team is dedicated […]