Last Fridays blog titled, Next-Gen TV Marketers, Where are They? generated quite a few comments. Some of them were posted in the comment section of the column, and some were sent to me either through LinkedIn or Facebook. I think they are worth sharing. Conte is spot on (no pun intended), always be recruiting. Kevin […]
Next-Gen TV Marketers, Where Are They?
On one popular TV industry website, there are 48 open positions listed for TV station creative services staffing, 12 of them for management. Another blog site recently listed 18 openings for TV station marketing management positions. There are five classified ads for marketing managers listed on TVNewsCheck. So if you’re a TV station general manager […]
Trick, Or Treat? A ‘Munsters’ Marathon For Halloween
Those of us of a certain age remember watching The Munsters on CBS back in the 1960s. A send up of horror movies and a parody of the wholesome family life of the time, The Munsters aired 70 episodes. The actor who portrayed little Eddie Munster, Butch Patrick, maintains a website and makes personal appearances […]
WBRZ Continues ‘Feed-A-Family’ Food Drive Tradition
In 1984, Clara Peller asked Where’s the Beef? in a Wendy’s commercial. Dell targeted selling its computers to households and small businesses. Dynasty and Dallas were the popular TV shows, and the big movie that year was Beverly Hills Cop. And 31 years ago, in 1984, Manship-owned ABC affiliate WBRZ Baton Rouge, La.,began its annual […]
KETV’s New Home Used To Be A Train Station
I think everyone would agree that moving is one of life’s most annoying activities. But it’s one thing to move into a different office or even a different home, and quite another to move an entire television station into a new location. Broadcasting can’t be interrupted. News coverage can’t be compromised. Satellite feeds must be […]
Anchor Team Gets Personal In KARK Promo Campaign
To recruit new viewers to watch their station’s news products, creative services directors sometimes hope that by revealing something personal about their news anchors, viewers will make an emotional connection with them. They served in the military, coach Little League, play in a band, or help the homeless. Whatever. The idea is to show that […]
November Sweep Is Here; Does It Matter Anymore?
Thursday, Oct. 29, begins the November 2015 TV sweeps period. In these days of Nielsen meters and Rentrak, do sweeps really matter anymore? “Everyone thought LPM’s (local people meters) would diminish the significance of sweeps,” says Mike Monsell, creative service director for WPVI, the ABC O&O in Philadelphia, “but that didn’t hold true. All it […]
WRAL Documentary Examines NC’s Troubled Fishing Industry
Whether fly fishing in a mountain stream or using bait dangled on the bottom of the sea, fishing is a popular recreational activity for millions of Americans. And for many states, it’s an important commercial industry that supplies food and jobs. Yet, you don’t see much coverage of it on local TV news. In New […]
Red Cross Sends Letter Thanking WYFF For Telethon
On Oct. 7, WYFF, the Hearst NBC affiliate in Greenville, S.C., held an all-day telethon to raise funds to help victims of catastrophic flooding in the region.
Tegna Stations Unite To Make A Difference
When a broadcast group is able to get all of its television stations to devote one day to helping their communities, it’s proof that local TV is making a positive difference in their markets. In August, the NBC and Telemundo stations across the country paired up with more than 300 animal shelters for an all-day […]