WJLA, Sinclair’s ABC affiliate in Washington D.C., produced a 27-minute documentary but the only place you can see it is by streaming it from its website. Diverted: TWA 514 is the story about a commercial plane crash in the Washington D.C. 40 years ago. It’s not uncommon for a local TV station to produce a […]
WJLA Produces Documentary Exclusively For Website
WJLA, Sinclair’s ABC affiliate in Washington, is streaming Diverted: TWA 514, an investigation into a 40-year-old commercial plane crash, exclusively on its website, WJLA.com. “This is the first time WJLA has produced a quality documentary exclusively for our website,” said Mitch Jacob, WJLA’s news director. “And we have received such favorable feedback from this manner […]
WREX Stages Bullying To Test Kids’ Reactions
It amazes me how cruel kids can be to each other. I remember incidents from when I was a kid when one kid would “bully” another, humiliate them in front of a group. Once, a kid shook up a warm can of soda and then opened it in the face of another. I stood by […]
WTVT Anchors Lip Sync Tribute To Taylor Swift
I admit that I’m not in Taylor Swift’s demo. I’m old and a guy. I get it. But I also realize that when Taylor Swift comes to town to perform, for Swifties, that’s a big deal. (Swifties is how Taylor Swift fans refer to themselves). Like Halloween night in Tampa when close to 60,000 of […]
KCRA Investigates Slow Response At Hospital
Have you ever stood on a busy street corner and pushed a button that’s supposed to stop traffic so you can cross? Only nothing happens. Now imagine you’re standing at the entrance to a hospital emergency room and you frantically press a button that says, “if you need emergency room assistance, press here,” and nothing […]
Comments About ‘Where Are Next-Gen TV Marketers’
Last Fridays blog titled, Next-Gen TV Marketers, Where are They? generated quite a few comments. Some of them were posted in the comment section of the column, and some were sent to me either through LinkedIn or Facebook. I think they are worth sharing. Conte is spot on (no pun intended), always be recruiting. Kevin […]
Next-Gen TV Marketers, Where Are They?
On one popular TV industry website, there are 48 open positions listed for TV station creative services staffing, 12 of them for management. Another blog site recently listed 18 openings for TV station marketing management positions. There are five classified ads for marketing managers listed on TVNewsCheck. So if you’re a TV station general manager […]
Trick, Or Treat? A ‘Munsters’ Marathon For Halloween
Those of us of a certain age remember watching The Munsters on CBS back in the 1960s. A send up of horror movies and a parody of the wholesome family life of the time, The Munsters aired 70 episodes. The actor who portrayed little Eddie Munster, Butch Patrick, maintains a website and makes personal appearances […]
WBRZ Continues ‘Feed-A-Family’ Food Drive Tradition
In 1984, Clara Peller asked Where’s the Beef? in a Wendy’s commercial. Dell targeted selling its computers to households and small businesses. Dynasty and Dallas were the popular TV shows, and the big movie that year was Beverly Hills Cop. And 31 years ago, in 1984, Manship-owned ABC affiliate WBRZ Baton Rouge, La.,began its annual […]
KETV’s New Home Used To Be A Train Station
I think everyone would agree that moving is one of life’s most annoying activities. But it’s one thing to move into a different office or even a different home, and quite another to move an entire television station into a new location. Broadcasting can’t be interrupted. News coverage can’t be compromised. Satellite feeds must be […]