I like to watch other people’s reality on TV as it gives me a chance to escape mine. There’s a new reality show on TV on a subject that I don’t think has been covered before. And I thought every subject possible for a TV reality show had been done. I mean when baking a […]
WJTV Enlists CBS News Scott Pelley For Local Promo
When you want to remind your viewers about the 90 minutes of news your station airs every evening, you’d like to have a spokesperson who is well-known, credible, distinguished, classy, with a national, even global, reputation for journalistic news excellence. Someone like CBS News’ Scott Pelley. WJTV, is the Media General CBS affiliate in Jackson, […]
KBOI Inserts Itself Into CBS Promos
When the major networks like ABC, NBC, Fox, and CBS, launch a national ad campaign for their network news or a primetime entertainment show like Thursday Night Football, they usually send their affiliates a version of the promo they can customize. It’s the same promo except there are black holes in the spot where the […]
Expanded TV Documentary Tells Little Known Story
America’s Untold Journey – 450 Years of the African-American Experience, is an hour-long documentary which reveals untold facts about the importance of African-American involvement in the nation’s creation. Produced by Project 360 Media and SAM2, a division of Stephen Arnold Music, America’s Untold Journey was expanded to an hour long documentary following the overwhelmingly positive […]
WSOC Charlotte Shares Latest Promos
In response to last week’s column showing new promos from markets large and small, I got a note from Robert Wendt, WSOC’s research director along with some promo examples. WSOC is the ABC affiliate in Charlotte owned by Cox. “Thank you for sharing,” says Wendt. “It is great to see what other stations are doing […]
Former ABC, CBS Marketers Combine Creative Juices
Two former network news marketing executives from ABC and CBS News, once fierce competitors, are joining forces in a new company, Our Creative Juices. Jeff Kreiner and Bruce Soloway have more than 32 years’ worth of combined experience marketing the top anchors and reporters in the country. “You can’t put two people together in this […]
iQuanti Predicts Sunday’s Emmy Award Winners
The 67th annual Emmy Awards honoring the best in primetime television airs this Sunday night on Fox. Actor Andy Samberg is hosting. I got an e-mail from the company, iQuanti, asking if I’d like to see a list of who they predict will win in some of the categories. How did they come up with […]
A 3-Year Old Helps KCRA Raise Money For Fire Relief
A one-day relief drive by KCRA, KQCA and the Red Cross to help victims of two of the largest wildfires the state has ever seen raised more than $1,400,000, including $20 donated by a 3 year old boy. The boy kicked in his birthday money after he saw KCRA doing the fund raiser on TV.
Bundle Or Unbundle? How About Paying Only For What You Watch?
I believe I have the solution to the world’s problem. Not world peace, but something much more important. How to fairly charge viewers for what they watch on television. I came to this solution while investigating whether to switch from Comcast to Verizon. So one day, I sat down to identify what channels I actually […]
New Promos From Markets Large And Small
Sometimes creative services directors or producers send me new spots they’ve launched and sometimes I see new spots on station YouTube feeds. And sometimes I see new spots here. What I like about Don Smith’s blog is how readers can leave their comments. Here are some new spots from around the country and I hope […]