Colorado is celebrating its 139th year of statehood on Aug. 1, Saturday, and for the fourth year in a row, KMGH, the Scripps-owned ABC affiliate, is inviting the Denver community to Celebrate Colorado today, a day early. 7NEWS Celebrate Colorado Day festivities take place today from 10:30 a.m. to 1:30 p.m. downtown at the Denver […]
Real People Tell WBZ’s I-Team Success Stories
Who are the best people to ask about the good work your I-Team is doing? The people they’ve helped. Ask them about how your I-Team helped them. These are real people, with real problems and your team got them real solutions. As regular readers know, I am a big fan of testimonials, especially when it […]
Tornado Coverage Makes KFOR National Emmy Finalist
In a city known for tornadoes, the one that struck Moore, Okla., on May 20, 2013, really stands out. An EF5 with peak winds of 210 mph, the tornado stayed on the ground 39 minutes, killing 24 people, nine of them children. And for its coverage of the tornado, KFOR, Tribune’s NBC affiliate in Oklahoma […]
May Ratings Good News And Bad For WAVE
One could say the results of the May ratings for WAVE, Raycom’s NBC affiliate in Louisville, Ky., was the best of times and the worst of times. It was the best of times because WAVE, for the first time in 11 years, was No. 1 at 11 among adults 25-54 according to the Nielsen ratings. […]
WBZ Partners With Largest Athletic Fundraiser In The Country
TV stations across the country spend a considerable amount of time, money and resources helping nonprofits in their communities. The stations often provide the platforms to create awareness about the events and organizations for free. But sometimes, stations can bog down their resources by promising too much, over-taxing the marketing production and editing staffs and […]
New Local News Promos From Around The Country
People often ask me, how do you decide what to write about? My answer is, I write about what I know. I write about what you tell me. It must be summer and people are on vacation because it’s quiet out there. But I need to hear from you. In the meantime, I went online […]
Magid Launches Video Series, ‘How We Market’
One of the keynote presentations at this past June’s PromaxBDA Station Summit was Marketing to the Home Team: Local TV Viewers Speak Out from Magid’s Jim Thomas and Dick Haynes. Thomas is VP of marketing, and Haynes is SVP of research. At some point during the summit, Thomas and Nik Thompson, a Magid marketing consultant, […]
Marc Preston, From Actor To Announcer And Back
Unlike children, VO announcers are usually heard and not seen. Their voice is their persona. It is distinctive, recognizable, unique. But sometimes, an announcer can go from behind the microphone to in front of the camera. Or in the case of Marc Preston, go from in front of the camera to behind the mic. Marc […]
Danielle Ray Dishes On Being A First-Time CSD
Every local TV marketing manager, director, or creative services director, can relate to Danielle Ray’s situation. She is a first-time CSD for Nexstar’s NBC affiliate and KLRT, the Fox affiliate in Little Rock, Ark., just a few months into the job. Read on and compare what you learned to what she’s discovering. And if you’re […]
WGN Celebrates Lord Stanley In Chicago
WGN, Tribune’s Chicago CW affiliate, is airing a live, half-hour special Sunday night at 10:30 to celebrate the Chicago Blackhawks winning the NHL Stanley Cup this year. Celebrate the Cup: The Blackhawks’ Championship Season will include game highlights and interviews, and also feature footage from the annual Blackhawks Convention being held this weekend. The city […]