WGN, Tribune’s Chicago CW affiliate, is airing a live, half-hour special Sunday night at 10:30 to celebrate the Chicago Blackhawks winning the NHL Stanley Cup this year. Celebrate the Cup: The Blackhawks’ Championship Season will include game highlights and interviews, and also feature footage from the annual Blackhawks Convention being held this weekend. The city […]
News Promos With Attitude—Got A Problem With That?
Some cities have reputations for having an attitude. These are places where fools are not suffered gladly, and certain traditions are held in high regard, whether you like it or not. We like our foods, we like our teams, we like our neighborhoods, got a problem with that? Chicago comes to mind, as does New […]
WRAL Fights Hunger With Marketing Blitz
North Carolina has an invisible hunger problem. But WRAL and Radio One Raleigh are hoping to change that by creating awareness about the issue and raising funds for community hunger relief. WRAL is Capitol Broadcasting’s CBS affiliate while Radio One Raleigh is the leading regional urban music specialist. “This is about using the power of […]
Tornado Coverage Earns WCVB National Murrow Award
When people think of Boston, they think snow, not tornadoes. Tornadoes are extremely rare in the Boston area. In fact, no tornado has hit the town of Revere, Mass., just five miles northeast of downtown Boston, since records began being kept in 1950. But last July, a destructive tornado tore up Revere and Chelsea, with […]
WXIX Hits Marketing Grand Slam On Facebook
There’s a once-in-a-blue-moon sporting event in your market, and your station is carrying the game. It’s the MLB All-Star Game and your station has ramped up its pre-game and post-game coverage. There are a lot of activities and lots of celebrities in town. Your MLB team has a strong bond with the community and a […]
How To Introduce A New News Anchor, By WCNC
While every TV market is unique in terms of how the stations’ news operation compare and match up against each other, there are similar challenges that most nearly every station faces at one time or another. For example, the introduction of a new news anchor to your team. How you market this is critical to […]
WDIV’s Ruth Spencer Tells Viewers She’s Retiring
After 25 years on WDIV, the NBC affiliate in Detroit owned by Graham Media, Ruth Spencer announced her retirement earlier this week. Best known for her Ruth to the Rescue consumer investigations, Spencer also anchored the station’s 4 and 5:30 p.m. newscasts. Here’s Ruth Spencer’s on-air announcement of her retirement. To read more about Spencer’s […]
The Power Of The Press Helping Veterans
If you remember nothing else from this story, I want you to remember this: Every day, 22 U.S. military veterans commit suicide. That’s almost one every hour. Since 1999, 128,480 veterans have committed suicide. And thanks to the press — national and local, TV, radio and newspapers — more and more Americans are becoming aware […]
Jason Holloway Named New CSD At WVTM
Getting used to picking up and moving and living in locations all over the country can be an occupational hazard when you work in local TV. When opportunity knocks, it’s often in a different town, a different state with a different culture. Jason Holloway gets that. Born and raised in Abilene, Texas, Holloway “did everything […]
WVUE Wins National Murrow Awards, Again
WVUE, the Fox affiliate in New Orleans, took home three 2015 National Edward R. Murrow Awards for excellence in journalism in the Small Market Television category. The station is owned by Louisiana Media Co., and operated by Raycom Media through a shared services agreement. WVUE is no stranger to winning Murrow awards. This is the […]