While local TV news marketing executives see their biggest challenge with news as a communication issue, a situation seemingly easy to fix, what they request of the stations’ general managers is not. More staffing, more on-air inventory, more outside media money, more money in their budgets. I’ve seen first-hand how hamstrung TV station general managers […]
Hey News Directors, Marketing Wants A Word With You
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in, and over the next few days and weeks, we’ll be sharing them. In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, […]
WTAE Exposes Problems Facing Volunteer Fire Departments
WTAE, the ABC affiliate owned by Hearst in Pittsburgh, reveals the results of a four-month investigation into why some volunteer fire departments are failing to meet the national standards for response times. The program, Chronicle, Burning Questions, airs Wednesday night at 8 p.m. “Volunteers are struggling to make do with a 200-year-old system, says Charles […]
Teen Quiz Show Back For 3 More Years On WTVO
WTVO-WQRF’s high school quiz show, the brainchild of Kelly Lattimer, the stations’ general manager, is renewed and expanding through the 2018 school year. WTVO is Mission Broadcasting’s ABC affiliate in Rockford, Ill., while WQRF is Nexstar’s Fox affiliate. The stations share studios. WTVO-WQRF created the Bergstrom Stateline Quiz Bowl to increase awareness of the importance […]
As Hillary Said, See You At The Summit
That’s Sir Edmund Hillary, the first to climb to the the summit of Mount Everest. Next week is the annual confab deep in the desert sands of Las Vegas, the PromaxBDA Station Summit. Part network and syndication presentations, part broadcast group strategy meetings, part marketing education, plus a few parties, the station summit is a […]
‘Mad Men’ Drove Tim Lombardi Into Advertising
Actually, Tim Lombardi says the show inspired him to go into advertising. But since we’re talking about advertising, I thought “drove” was more active and catchy. Tim Lombardi is the Director of Strategy & Analytics at Sq1, a boutique (another great advertising word), full-service digital ad agency based out of Dallas, with offices in Houston […]
Happy Father’s Day Videos
As a dad to three kids who are now adults and a grandfather to one grandson, I wish you all a Happy Father’s Day! There was a commercial a few years ago in which the father in the spot sums up his experience being a dad by saying, “Dad’s get hosed.” Apparently, consumers spend $7 […]
WBRZ To Televise $500K Home Giveaway
WBRZ, the ABC affiliate in Baton Rouge owned by the Manship family, will show the St. Jude Dream Home Giveaway live on Sunday from 6 to 8 p.m. Some lucky winner will get to live in a half-million dollar home. Benefits from the giveaway go to St. Jude Children’s Research Hospital, internationally recognized for its […]
Adam Buckman: His Life As A TV Critic
Adam Buckman has what many might consider a dream job. He gets paid to watch television. Buckman has been a reporter, editor and critic, including 10 years as the TV critic for the New York Post. Buckman has also been a frequent contributor to TVNewsCheck. He’s written a book, Jerk: How I Wasted My Life […]
The No. 1 News, the No. 1 Market: WABC Dominates New York
What’s the most watched local news in the country? More people watch the news on WABC, the ABC O&O in New York, than any other TV station in the U.S. Of course, when you’re the No. 1 source for local news in America’s most populated city, you can see how that would happen. It doesn’t […]