The best local broadcast marketing spots in North America were awarded Gold Medallion Awards at a luncheon during the PromaxBDA Station Summit at The Mirage Hotel in Las Vegas. KXTV Sacramento, Calif., was the top individual station this year, with the Gannett-owned ABC affiliate winning three Gold awards, more than any other finalist. “As the […]
WNBC And WNJU Partner For Health Expo
This weekend, 40,000 people are expected at MetLife Stadium, home of the New York Giants football team. They’re not there to watch an NFL game, but they’ll be able to see a few Giants players on the field. All in the name of health and fitness. WNBC, NBC’s O&O in New York is partnering and […]
Local TV Marketers Reveal Best Ways To Find Staff
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in. In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, we think it’s important to hear their thoughts in their own words. […]
What Local TV Marketers Want To Know
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in, and over the next few days and weeks, we’ll be sharing them. In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, […]
Local TV News Marketing, What Works?
Local TV news is the most advertised product category on television. Yet much of it is filled with clichéd video with cluttered messages that results in a “sea of sameness,” according to a presentation by Graeme Newell, president of 602 Communications. Newell, along with 602 Communications marketing trainer Greg Derkowski, presented a session at the […]
What Station CSDs Want From Their Marketing VPs
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs and promotion managers are in, and over the next few days and weeks, we’ll be sharing them. In some of the questions, we asked open-ended questions for the respondents to answer. Although it’s harder to tabulate the results, we […]
Hey General Managers, Marketing Wants A Word With You
While local TV news marketing executives see their biggest challenge with news as a communication issue, a situation seemingly easy to fix, what they request of the stations’ general managers is not. More staffing, more on-air inventory, more outside media money, more money in their budgets. I’ve seen first-hand how hamstrung TV station general managers […]
Hey News Directors, Marketing Wants A Word With You
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in, and over the next few days and weeks, we’ll be sharing them. In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, […]
WTAE Exposes Problems Facing Volunteer Fire Departments
WTAE, the ABC affiliate owned by Hearst in Pittsburgh, reveals the results of a four-month investigation into why some volunteer fire departments are failing to meet the national standards for response times. The program, Chronicle, Burning Questions, airs Wednesday night at 8 p.m. “Volunteers are struggling to make do with a 200-year-old system, says Charles […]
Teen Quiz Show Back For 3 More Years On WTVO
WTVO-WQRF’s high school quiz show, the brainchild of Kelly Lattimer, the stations’ general manager, is renewed and expanding through the 2018 school year. WTVO is Mission Broadcasting’s ABC affiliate in Rockford, Ill., while WQRF is Nexstar’s Fox affiliate. The stations share studios. WTVO-WQRF created the Bergstrom Stateline Quiz Bowl to increase awareness of the importance […]