The first step toward real change is identifying the challenges you face. Today at noon ET look for another email invitation to participate in the second annual Creative Services Directors survey courtesy of TVNewsCheck.com and Market Share. Join your fellow creative services directors and marketing managers and stand together to be heard confidentially. It only […]
One Teacher Inspired KMGH To Collect 40,000 Books
KMGH, the ABC affiliate in Denver owned by Scripps, had a modest goal in mind when it teamed up with Goodwill to collect books for kids in need of summer reading. Approximately 40,000 books were donated during the month of May, more than 2.5 times the original goal of 14,000. “And to think it all […]
What’s On Your Mind? Tell Us What You Think
We want your opinion. When was the last time anybody asked you that and meant it? Look for TVNewsCheck and Market Share to send you an invitation to participate in an on-line survey this morning. And look for that invitation to appear in your email a few more times in the coming days. The survey […]
WPTV, Palm Beach Post Expose Police Shootings
Palm Beach, Fla., conjures up images of mansions tucked behind carefully cultivated hedges, trendy shops where old people spend their old money, beautiful beaches and the legendary Breakers Palm Beach Hotel, a 5-Diamond Resort. Luxurious living, not local law enforcement shooting, and sometimes killing, unarmed citizens. But that’s what reporters from WPTV, the NBC affiliate […]
Stephen Arnold Music Now Heard In A Billion Homes
Stephen Arnold Music (SAM), the international music production company based in Dallas, just created a music package for the China Central Television International (CCTV), a global broadcaster reaching more than a billion homes. “Creating these themes may have been our most challenging project yet, but we loved every minute of it,” says SAM President Stephen […]
WSCV Celebrates Anniversary With Telethon
WSCV Miami, Telemundo 51, went on the air in 1985, and recently celebrated this milestone with a telethon for Liga Contra el Cancer that raised $4.1 million. It’s the 17th time the station has held a telethon for Liga Contra el Cancer and the total raised has grown to more $60 million. Liga Contra el […]
WFSB Goes All In For Race Against Breast Cancer
Saturday morning in Hartford, Conn.’s Bushnell Park, 10,000 people are expected to gather for fund raising events put on by the Connecticut Affiliate of Susan G. Komen. WFSB, Meredith’s CBS affiliate in the market, is the exclusive television partner for the annual Race for the Cure. And although this is the 22nd annual race in […]
Rob Thomas New CSD At WBTV Charlotte
There’s a running rivalry between the cities of Raleigh and Charlotte in North Carolina. Both places seem to alternate on the Best Places to Live lists. Now Rob Thomas enters the fray. He says he might have to eat a little crow. Rob Thomas is the new creative services director for WBTV, Raycom’s CBS affiliate […]
Murrow Award For KCRA’s Breaking News Coverage
Breaking news doesn’t come with a bow around it. Breaking news doesn’t happen on any schedule. It doesn’t appear in the newsroom with a set of instructions, a step-by-step guide to how it ought to be covered. There’s no diagram that’s points out what will happen next. It might start with some chatter on the […]
Grocery Ads With Little Food But A Lot of Feeling
Years ago, I was on a job interview in Florida. As the station manager was taking me to the airport, he was extolling the virtues of living in Florida. The weather, no state income tax, and as an aside, he said, “plus, we have Publix.” “Publix?” “Yeah, it’s a supermarket. The aisles are wide and […]