WSCV Miami, Telemundo 51, went on the air in 1985, and recently celebrated this milestone with a telethon for Liga Contra el Cancer that raised $4.1 million. It’s the 17th time the station has held a telethon for Liga Contra el Cancer and the total raised has grown to more $60 million. Liga Contra el […]
WFSB Goes All In For Race Against Breast Cancer
Saturday morning in Hartford, Conn.’s Bushnell Park, 10,000 people are expected to gather for fund raising events put on by the Connecticut Affiliate of Susan G. Komen. WFSB, Meredith’s CBS affiliate in the market, is the exclusive television partner for the annual Race for the Cure. And although this is the 22nd annual race in […]
Rob Thomas New CSD At WBTV Charlotte
There’s a running rivalry between the cities of Raleigh and Charlotte in North Carolina. Both places seem to alternate on the Best Places to Live lists. Now Rob Thomas enters the fray. He says he might have to eat a little crow. Rob Thomas is the new creative services director for WBTV, Raycom’s CBS affiliate […]
Murrow Award For KCRA’s Breaking News Coverage
Breaking news doesn’t come with a bow around it. Breaking news doesn’t happen on any schedule. It doesn’t appear in the newsroom with a set of instructions, a step-by-step guide to how it ought to be covered. There’s no diagram that’s points out what will happen next. It might start with some chatter on the […]
Grocery Ads With Little Food But A Lot of Feeling
Years ago, I was on a job interview in Florida. As the station manager was taking me to the airport, he was extolling the virtues of living in Florida. The weather, no state income tax, and as an aside, he said, “plus, we have Publix.” “Publix?” “Yeah, it’s a supermarket. The aisles are wide and […]
WABC Promo Shows Eyewitness News Is Everywhere
When most people think of New York City, they think Manhattan, the Bronx, Harlem perhaps. Real New Yorkers know better. When they think about their city, their metropolis, their region, names like Throggs Neck, Kips Bay, Flatbush, Douglaston, and Crown Heights come to mind. In a spot to demonstrate that ABC O&O WABC’s Eyewitness News […]
Take Survey. Earn Cash. Just Kidding.
When we say we want to hear what you think, we’re not kidding. Next week, keep a close watch on your email and your spam folder. Look for an invitation to participate in the 2nd annual Creative Services Directors survey courtesy of TVNewsCheck.com and Market Share. If you are a new creative services director since […]
New News Image Spots From Around The Country
Orson Welles’ opening shot to the movie, Touch of Evil, is one of the most famous continuous single-shot scenes.
WMAQ No. 1 In Late News In May Sweep
OK, it was only by one-tenth of a ratings point in the adults 25-54 demo. But the last time WMAQ was the top choice for late news viewers in Chicago was May of 1996. “We’re very humble about this,” says Diane Hannes, VP of creative services at the NBC O&O. Last May, WMAQ’s late news […]
All Hands On Deck For Flood At Houston’s KPRC
When disasters or catastrophes happen, manmade or natural, local TV news operations serve their markets the best. Rivalries are forgotten, profits become secondary, department lines are erased. Like sailors in a storm, it’s all hands on deck. Years ago, over the July 4 weekend, a massive, out-of-control wildfire caused the evacuation of an entire county […]