KYW-TV, the CBS O&O in Philadelphia, and WPSG, its sister CW outlet there, will conduct a 14-hour phone bank fundraiser today starting at 6 a.m. and running to 8 p.m. All funds raised through the phone bank will directly benefit Ronald McDonald House Charities of the Philadelphia region, a nonprofit organization that creates, finds and […]
Market Share, What’s Next After 400 Blog Posts?
So many stories, so little time. I contend that something interesting happens every day in television, especially in local TV. That might sound like hyperbole, but I believe that. I have to in order to write at least one Market Share post every day. Often more than one. And since the Market Share column on […]
WKYC Rescues Dog Off Frozen Lake Erie
Lots of TV stations tout the merits of their helicopter, and some daring rescues have been caught by cameras from TV station choppers. But for one TV station in Cleveland, it was an airboat that came to the rescue. And luckily, a TV news cameraman was there rolling on the whole incident. Concerned residents say they’d been […]
Little Known Story A Hit for Sam2
What’s a music company doing in the television documentary business? Very well, apparently. In August of 2014, I wrote about how TV stations were able to tell a little known story of American history for the first time thanks to a documentary produced by Mummy Cat Productions and Sam2. Sam2 is a joint venture between […]
America’s Greatest Race On Sportsman Channel
As races go, it’s hard to beat this one. Both men and women compete on a 1,000-mile course over some of the most inhospitable terrain and in some of the severest cold weather on the planet. Not by car, not by bike, not on foot. But by sled, pulled by dogs. The questions is, why? […]
The Weather Channel Goes Biblical For Easter
If you believe that Mother Nature punishes bad people with catastrophic weather and rewards good people with beautifil weather, The Weather Channel has a special just for you. And I suppose if that were true, sinners live in Boston and saints in San Diego. Top 10: Bible Weather will air on The Weather Channel Sunday, […]
KGTV Live Streams San Diego County Spelling Bee
This morning, starting at 9, parents, students and fans everywhere of the Scripps National Spelling Bee can watch nearly 100 students from across San Diego County compete via live stream on Scripps-owned KGTV’s website, 10News.com. Live coverage will also be carried on area cable channels on Cox and Time Warner. The Spelling Bee is held […]
Is Using Drone Footage In News Promos Legal?
Who cares? If I were a creative services director and had a chance to use some aerial footage in a news promo, I wouldn’t hesitate a minute. Slow, sweeping, rock-steady aerial views of any market add a majestic feel and can make even the smallest city or town look like a bustling metropolis. And I […]
WAFF Finds Gold In North Alabama
WAFF, the Raycom-owned NBC affiliate in Huntsville, Ala., won a Gold Addy Award and Best of Show at the American Advertising Awards of North Alabama (AAF-NA) for the weather spot below. Congrats to WAFF’s marketing director, Mark Strand, and WAFF’s art director, Adam Dozier. (Note: Adam Dozier is currently the marketing director at KAIT, Raycom’s […]
Making The Move From Maine To Mississippi
You don’t have to be a genius at geography to know that Portland, Maine is a long way from Hattiesburg, Miss. In miles, about 1,500. But in just about every other way, they are worlds apart. Portland sits right on the Atlantic coast of Maine. Hattiesburg is in interior Mississippi, 70 miles from the Gulf […]