I’ve discovered a plot watching the pre-roll ads for these Saturday Night Live segments. The pre-roll ads for the early videos are for beer. Then there’s an ad for a pregnancy test and finally, an ad for diapers. Guest host for this past Saturday Night Live on NBC is Australian actor Chris Hemsworth, best known […]
WSVN’s New Set Promises To Be Futuristic
WSVN Miami news viewers might think they’ve turned to the wrong channel when they watch the news this Sunday night. That’s because the Fox affiliate will unveil a new set, something it hasn’t done in 20 years. For some, it might be like visiting the parents and walking into the living room with a new […]
Feb. Sweeps: Behind WPTV’s Sweeps Sweep
I’m writing about WPTV’s February ratings performance today because it’s impressive. I’m writing about WPTV’s February ratings performance today because the West Palm Beach, Fla., market, (38th) is emerging as a hotly-contested, important market where major broadcasters Scripps, Sinclair and Hearst battle it out for news viewers. While both of these facts are true, the […]
Feb. Sweeps: WFXT Plows Snow For Residents and Ratings
Lots of TV stations say they work for you, the viewer. But not many actually come by and plow your driveway during a winter dominated by epic snowstorms. “I think you’ll see viewer advocacy is clearly one of the pillars we’re building our brand around,” says Lowell Briggs, creative services director for the Fox affiliate […]
Feb. Sweeps: KTVI Explains Ratings Success
Ask Audrey Prywitch, news director at Tribune-owned Fox affiliate KTVI, why the station in St. Louis has the No. 1 rated newscasts in the mornings, evenings and at 9 p.m., she says simply, “Content is king.” Suzi Mahe, KTVI’s creative services director, adds that it takes consistency. “Coverage You Can Count On has been and […]
WRAL: Anatomy Of A News Image Promo
If you walked up to the folks inside your newsroom and asked them what do we stand for, what would they say? What do we do? Why are we doing it the way we do it? What guides our decisions as to what we cover? What do we value? That’s what Shelly Leslie, creative services […]
It’s ‘Saturday Night Live’ On Monday Morning
One of the skits from this past weekend’s Saturday Night Live on NBC got tweeted as possibly “the most unfunny SNL piece of all time.” Others defended it as satire. I won’t spoil it for you, you just have to watch it. Dakota Johnson was guest host and the Alabama Shakes were the musical guests.
WFAA Sportscaster Goes Beyond Just Scores
Dale Hansen isn’t afraid to speak his mind. Nothing unusual about that. Hansen does that on TV in front of millions of viewers. Again, nothing unusual about that. Opinions, points of view, others’ versions of reality are all over TV. What is unusual about this is that Dale Hansen is a local TV sportscaster. Sportscasters […]
Where Did News Ratings Change In February?
The February ratings period ended this week and you can see some local media coverage of some of the results in larger markets posted on TVNewsCheck. Results in medium and smaller markets will come shortly. Any time there is a measurable change in local news viewing, that’s interesting to me. Although it’s difficult to attribute […]
PBS Airs Motown Special Not Seen In 30 Years
History will repeat itself when most of the country’s PBS stations air Motown 25, Saturday night at 8 p.m. ET as part of its Black History Month celebrations. This legendary special last aired on NBC in 1983 as Motown 25: Yesterday • Today • Forever? and it was where Michael Jackson first unveiled his sensational […]