In the absence of research to point the way, sometimes creative services directors have to rely on their own instincts to decide what part of the station’s news coverage to promote. In that case, go with your strengths — your weather coverage is always a good idea and experience always has value. I have no […]
KTVI Airs Special Tonight, ‘St Louis To Selma’
Fifty years and 600 miles separate Ferguson, Mo., from Selma, Ala. But maybe both places have more in common than time and geography can divide. “We want to explore any connective tissue between Selma and Ferguson,” says Paul Schankman, a KTVI St. Louis reporter who traveled to Selma to meet with protestors who were there […]
WECT Reporter Interviews $188 Million Lottery Winner
Marie Holmes hit the jackpot, literally. She had one of the three winning tickets in the Feb. 11 Powerball Jackpot of $564 million. The North Carolina woman chose to receive the lump sum payout of $188 million, which, after taxes, is worth approximately $127 million. And Janae Frazier hit the jackpot, of sorts, as well. […]
WPVI’s Action News Van Stars In Marketing
To differentiate your news coverage from the others in town, your station needs to stand for something in the minds of the viewers. And when viewers tune in to watch, your news product ought to reflect whatever image it is they have of your product. Be in your news content what you say you are […]
UPDATE: WROC Rochester’s Rubber Room Story
In Rochester, N.Y., WROC revealed that teachers under investigation for misconduct are sent to the so-called “rubber room.” While there, teachers collected their salary but were given no work assignments. I promised that I would keep you updated on any developments in this story from the Nexstar-owned CBS affiliate, and here are a few. First, […]
Photoshop Celebrates 25 Years
It’s hard to talk about how image editing has changed without sounding old. Just like it’s hard to describe how video was edited back before non-linear editing, if you’re a graphic artist, designer, animator, photographer, video editor under the age of 30, it’s hard to describe life before Photoshop, the image editing software developed and […]
Louisville’s WAVE Turns Snow Into Song
As I write this, it’s minus 3 degrees in Louisville, Ky., and they’re expecting significant accumulations of snow, sleet and ice tonight through Saturday. Folks, the eastern half of the country is freezing and snowy. It’s all most people are talking about. Schools are closed, water pipes are frozen, many are without power. Even Niagara […]
VH1’s ‘Barely Famous’ Is Barely Reality, But Really Fun
In the future, everybody will be the star in their own TV reality show. My life will then be one continuous selfie, where friends and family can tune into my reality every day. Want to know what Paul’s doing, turn on The Paul Greeley Show. In that scenario, my life will be richer, fuller and […]
Car Hacking: WNBC February Sweeps
Makes sense that someone with the knowledge, the ability and bad intentions could hack into the functions of my car. Almost everything in cars these days is controlled by a computer. At the very least, they could unlock the doors to it when I leave it in a shopping center. How hard or easy is […]
Dangerous Roads: KHOU February Sweeps
Statistics and data tell stories, in the right hands. This is exactly the kind of story that only local TV news can tell. And should tell. Dangerous roads and intersections. Dirtiest, and cleanest, restaurants. Safest, and un-safest, neighborhoods. These stories all start with information readily available within city government. Talk about viewer benefit. If I […]