TVNewsCheck and Market Share sent you an invitation to participate in an on-line survey this morning. And look for that invitation to appear in your email a few more times in the coming days. We will start reporting the results at the PromaxBDA Station Summit in Las Vegas.   If you are the creative services […]

For students and their parents, the best day in their lives may indeed be the day students graduate from college as evidenced by this video from Virginia Tech.     The next day may be their worst. Suddenly, students realize they have to enter the real world and get a job. So whether you just […]

KLAS, the CBS affiliate in Las Vegas, produced a sales presentation video, May Client Presentation, to tell advertisers about its performance in May and throughout the year and posted it to YouTube. I saw the video on my Facebook feed. The hosts in the video are KLAS’ Emmy-winning news anchors Paul Joncich and Denise Valdez, […]

When WXMI, the Fox affiliate in Grand Rapids, Mich., decided to launch an 11 p.m. newscast, the station faced a couple marketing problems, one of which it inflicted on itself. You see, when the station launched its 10 p.m. news back in 1999, it heavily branded that newscast as, At 10 It’s News, at 11 […]

When it comes to recruiting TV news viewers to watch your news, you should consider the old adage, “fish where the fish are.” That’s what WPHL, the MyNetworkTV affiliate in Philadelphia, did this February/March. With a limited budget, and using just one image spot for 80% of the time, the station’s 10 p.m. news achieved […]

This is one of those instances when just being nominated is an honor. The PromaxBDA Local Awards finalists have been announced, and there are 150 nominations spread out across more than 40 award categories to be given out at the annual Station Summit conference next month in Las Vegas. The PromaxBDA Local Awards finalists represent the […]

WPIX, New York’s CW affiliate, has elevated Dave McDonald to senior producer, creative services from writer/producer. I talked to both McDonald and David Hyman, WPIX VP-creative services, to get the inside scoop, and to see what lessons we might learn from it. It’s a situation many marketing managers have faced. You’re new to the station, […]

One night I was in bed watching The Late Show with David Letterman. My wife was sound asleep next to me. The Top 10 list that night was Top 10 Things McDonald’s Managers say. When Dave said, “After sex with wife, asks ‘want fries with that?’, I laughed so hard I fell out of bed and […]

Last week, a man rammed a stolen landscaping truck into the headquarters of WMAR, the ABC affiliate in Baltimore, barricading himself inside the building for several hours. Nearly all of the employees were ushered out of the station after the truck smashed through the front entrance, investigators said. The station could not broadcast during the […]

The ABC Owned Stations launched their new, responsive-design websites last week. The sites are cleaner, less cluttered, with bigger, sharper images and more video. The sites also include a new “Map My News” feature, which allows users to click on stories they see spread out on a map, plus more of a focus on weather. […]