What’s a fitting tribute to give a retiring TV newsman who’s served viewers well for going on 40 years? A trip down memory lane. In an RV. A farewell tour he can pilot himself. And the best part? Everybody else rides shotgun. Bill Griffith is retiring from KGTV, the Scripps-owned ABC affiliate in San Diego, […]
KHOU Houston Feb. Sweeps Promo/Story
What happens when a community activist known for protesting police shootings is given a uniform and put through a life and death police training scenario? How will he react? As most readers know, it’s time for the February sweeps. And I’m looking for your station’s examples of sweeps promos and the stories they promote. Here […]
WNCN’s Unconventional News Image Campaign
Residents who live in the Raleigh-Durham area make up one of the highest concentrations of advanced degrees in the nation. You could say that people there are just smarter. So why not create a news image campaign called “Smarter” that might appeal to that kind of audience? That’s what the Media General NBC affiliate there, […]
The Cutest Ad Ever?
We’ve all seen the videos on Facebook or elsewhere that show different species of animals hanging out together. Dogs and cats. Orangutans and dogs. Cats and chickens. Hippopotamus and goat (there can’t be more than one instance). Lambs and elephants. Bears and tigers. Well, you get the idea. What’s that say about us animals? Who […]
Stephen Arnold Music Gives Away Signed Les Paul Guitar
If you soon hear screaming electric guitar riffs coming from the creative services department at KCAU, the Nexstar-owned ABC affiliate in Sioux City, don’t be surprised. The station is now the proud owner of one of Stephen Arnold’s treasured guitars: a 1980 Gibson Les Paul Custom signed by Les Paul! The station won the guitar […]
They Sometimes Work In Just Their Underwear
They’re never seen, only heard. Often, they become a singular part of a local TV station’s brand. Mostly, they toil away in anonymity although their instrument makes millions of impressions on TV viewers every day. And yes, they sometimes work in just their underwear, or perhaps a robe and slippers, nursing a cup of coffee. […]
Bounce TV Honors Black History Month
Bounce TV, the nation’s first broadcast network for African-Americans, honors Black History Month in February by showing some of what it calls “the greatest African-American stories, motion pictures and performances of all-time.” This Sunday night, Feb. 8, at 9 p.m, Bounce TV will air, The Color Purple. Directed by Steven Spielberg from the Pulitzer Prize-winning […]
WCMH Columbus Feb. Sweeps Promo And Story
As most readers know, it’s time for the February sweeps. And I’m looking for your station’s examples of sweeps promos and the stories they promote. Here is an example from WCMH, Media General’s NBC affiliate in Columbus, Ohio, whose studios are located near the campus of Ohio State University. WCMH’s marketing director, Janna Buckey, sent […]
WVUE New Orleans February Sweeps Promo And Story
As most readers know, it’s time for the February sweeps. And I’m looking for your station’s examples of sweeps promos and the stories they promote. Here is an example from WVUE, the Fox affiliate in New Orleans. FOX 8 WVUE New Orleans News, Weather, Sports, Social
More Super Bowl Promos From NBC Affiliates
Here are several more examples of promos that NBC affiliates aired in the highly-rated Super Bowl game this past weekend. Some of these were sent to me or found on Facebook, others are thanks to Don Smith’s blog, I/Do/Promoz. KNTV San Francisco WSMV Nashville WFIE Evansville, Ind. KNSD San Diego WISE Ft. Wayne, Ind.