Last week, ABC-owned KABC Los Angeles, became the first U.S. TV station to attract more than a million followers on Facebook. “Just like our on-air newscasts,” said Wendy McMahon, KABC’s VP of programming and creative services, “people are choosing to like us, and that’s special and satisfying.” According to the station, KABC is the […]
PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare
May Sweeps Spots from WWBT Richmond
Here are several 15-second spots from WWBT, the NBC affiliate in Richmond. Don’t forget to send me your May sweeps spots. Here’s what I need—a YouTube or Vimeo link to any examples you want to share, along with a short explanation about it if you want. I’ll share one of mine everyday as well. Look […]
KYW’s Pat Ciarrocchi Talks About Hall of Fame Career
It’s not often that a news anchor works at the same TV station for 32 years. But such is the case with Pat Ciarrocchi at KYW, the CBS affiliate in Philadelphia. Ciarrocchi was inducted into the Pennsylvania Association of Broadcasters Hall of Fame on May 4, the first female TV news anchor so honored. “I’m […]
F-4 Tornados on the Ground—Two Stations Share Stories
The creative services directors at KARK, the NBC affiliate in Little Rock, Ark., and WJTV, the CBS affiliate in Jackson, Miss., sent me some links to their stations’ work during and after tornados struck their areas. Fifteen people were killed in the April 27 tornado near Little Rock that destroyed hundreds of homes. Seven people […]
May Sweeps Spots from KNTV San Francisco
Usually, the promos for TV stations’ special report stories in sweeps are all different in their styles — the look, the graphics, the production, and in tone and feel. Even the special reports themselves often get names that are used in the promos usually with an end graphic. Producers like that because it gives them a […]
Washington’s WRC Promotes Year-Long Campaign on Mental Health
It’s not a subject that gets a lot of coverage on local TV news. It’s not, in the parlance of local TV news, sexy. There are no flashing police lights, no crime scene tape, no fire, no breaking news or weather. And few like to talk about it. Yet, when the topic does comes up, […]
Lions, Tigers and Sarah Jessica Parker: Some Fun, Cool Videos
No May sweeps spots today, and as we’re halfway through the May sweeps rating period, I thought I’d post some videos just for fun. By the way, I have heard from some of you that you are enjoying the May sweeps spots I’m posting, and thanks to those who have submitted examples to me. I […]
UPDATE: KING’s The [206] and KWCH Wichita
On May 1, I profiled The [206], a locally-produced sketch comedy show airing on KING, the NBC affiliate in Seattle, and showed how KWCH, the CBS affiliate in Wichita, was able to promote two stories on Facebook. I thought you would like to see an actual sketch from The [206], so I got Chris Cashman, […]
May Sweeps Spot From WJCL Savannah
The story? A lost nuclear bomb somewhere along the coast of Georgia. ‘Nough said, I want to watch. Here’s a simple but clever and effective promo from WJCL, the ABC affiliate in Savannah, Ga. Thanks to Jason Usry, the station’s creative services director, for the spot and comments. He promises to send us the link […]
Denver’s KMGH Markets Morning News as Not Typical
No one wants their morning news to be thought of as typical. Typical implies predictable, formulaic, rigid. In other words, boring. Here are some morning news image spots from KMGH, the ABC affiliate in Denver, that claim its newscasts are not typical, that “it’s not scripted, written hours ahead of time”. “The run-down is just […]