Every day, a TV station somewhere successfully responds to a competitive challenge it faces in its market in news, sales or marketing. For example, a station in market 150 uncovers a news story in its market that has relevance to many other markets in the group. A station in market 12 launches a winter weather […]
KNTV’s People Stories Make Bay Area Proud
Last week, I wrote about how an inspiring, emotional story on 60 Minutes brought a tear to my eye. I wondered if stories like it were being reported by local TV news and asked for examples to share. Someone sent me a note telling me about the work of KNTV’s Garvin Thomas. (I get a […]
WFIE Anchor David James Survives 164 Ratings Books
If I have any questions about what’s been happening in Evansville, Ind., over the past 41 years, I know who to call. After all, he’s been telling people that daily, 2, 3 times a day, for the past 10,000 days or so. You could make a convincing argument that nobody knows as much about what’s […]
Stephen Arnold Music Wants Your Best Creative
What TV station is doing the best promos in the land? Let’s vote on it. Stephen Arnold Music wants to celebrate station creativity by conducting an online competition called What’s the Sound of Your Story? What’s the Sound of Your Story? allows stations to submit branding, image campaigns, PSA’s, specials and graphic opens. Then industry pros […]
WVUE Reveals Oil Money To Governors’ Descendants
More than $1 billion over 70 years. And still counting. Dirty Deeds, an investigation going back several years, WVUE, the Fox affiliate in New Orleans that’s owned by the Louisiana Media Co., shows how former state governors Huey Long, O.K. Allen and James Noe set up a company, Win or Lose, to collect oil royalties from […]
WHIO Dayton Storytelling Is Making A Difference
Earlier this week, I wrote about how an inspiring, emotional story on 60 Minutes brought a tear to my eye. I wondered if stories like it were being reported by local TV news and asked for examples to share. James Brown anchors the 5, 5:30, 6 and 11 o’clock news on WHIO, Dayton’s CBS affiliate […]
KNTV Investigation Helps Change California Law
A joint investigation into day care centers by KNTV, the NBC O&O in San Francisco, and The Center for Investigative Reporting (CIR) has changed the way parents access information about day cares in California. The investigation exposed that state law required day care inspections once every five years, and that in order to view day […]
Hey Mom, I Got A Job In News Promotion
I get calls all the time from TV station marketing managers looking for writers, producers, editors, the so-called preditor. It’s one of the more important front-line positions in terms of recruiting news viewers. Of the more than 70 open positions in local TV marketing, promotion and production listed on a popular website, more than half […]
’60 Minutes’ Story Brings A Tear
I cried when I watched a story last night on 60 Minutes. Not a sobbing, out of breath deluge, just a tear. Maybe two. But according to the story, many of the men featured in the story also needed a box of Kleenex. It was a two-parter about a musical in New York that auditioned […]
313 Reasons You Read ‘Market Share’ In 2014
Actually, make that 314. Since TVNewsCheck’s Market Share column went daily on March 24, this will be post No. 314. I want to thank all of you who shared your stories, and I look forward to sharing more of your stories next year. I considered listing each article’s title and hyper link by category in […]