Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
All Meredith news stations are providing viewers with local coronavirus updates every hour via mobile news apps and social channels.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
KWWL, Quincy Media’s NBC-CW -affiliate in Waterloo, Iowa (DMA 90), is airing a live, half-hour special on the coronavirus situation. The special, Coronaviris: Facts. Not Fear, airs tonight at 6:30.
The governor will address the statewide response to the current coronavirus outbreak and will be joined by top state government officials from the departments of health, infectious diseases, education, and emergency management.
“Our mission is to inform and protect the Jackson community,” said Mike Neelly, WAPT’s general manager. “Expanding our newscasts is just one more way we’re able to do this. This community service will help us in our commitment to delivering facts over fear on all our platforms.”
Through on-air broadcasts, Facebook updates, and website stories, local TV news operations are providing a reliable source about all the constant changes that seem to happen every minute. Let me know what your station is doing during this crisis. I’ll post updates as I get them.
The one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager and local sales manager at Nexstar operations in Nashville and Raleigh, N.C.
“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Austin Kellerman, Nexstar’s director of digital content. “With all the misinformation out there, this is a way to get trusted information out to the public.”