PromaxBDA, the global association for marketing, promotion and design professionals in the entertainment industry, announced its keynote speakers for the organization’s fourth annual Station Summit in Las Vegas at the Mirage Hotel, June 24-27. New to this year’s event, the PromaxBDA keynote speakers will lead off each day’s activities. Shelly Palmer, Emmy nominated television host, […]

Every consumer wants more for their dollar. More gas, more food, more house. The promise of “more” is a marketable, competitive advantage. Just ask retail giant Target. And even when the product is free, like local TV news, telling viewers they can expect more can be a differentiator for viewers who think all newscasts are […]

TV station news photographers shoot what happens on the front lines, their work sometimes overlooked or taken for granted in this personality-driven business. Sometimes under-paid, sometimes over-worked, sometimes under-appreciated, local TV news photographers are the foundation of the electronic newsgathering operation. And if you want to be successful at marketing your local TV news, you better know who […]

Lucky for us, old TV shows never die. They live forever on national network channels like COZI TV. For old-time TV watchers, it’s great to see the characters we grew up watching. And for younger TV watchers, it’s a surprising discovery, like watching TV history. So how do you get viewers to watch iconic programs […]

With the 2014 Winter Olympics behind us, and hopefully, the 2014 winter as well, here’s a question for you. Which NBC station in the U.S. garnered the highest primetime ratings and shares for the Olympics? You’re thinking it’s got to be one of the northern cities like Detroit, Minneapolis, Boston, Chicago, maybe Buffalo, N.Y., right? […]

This past Tuesday, the city of Boston stopped to remember the tragic events of the 2013 Boston Marathon. This coming Monday morning, the city will hold the 2014 Boston Marathon. Here is some work surrounding those two events from WBZ, the CBS affiliate in Boston. The words here belong to Peter Masucci, WBZ’s creative services […]

Congratulations to Baltimore’s ABC affiliate, WMAR, for winning five national Telly Awards. “I am thrilled to receive these awards for my department and very proud of my team,” said Alex Shaw, WMAR’s director of creative services. “I especially want to commend my senior creative services producer/editor, Mark Hernandez, whose creative editing skills really made the […]

I don’t know who can say exactly what teenagers want. When I was a teenager, (don’t ask when), even though I knew what I wanted, I didn’t. When my kids were teens, oh, they thought they knew what they wanted, but they didn’t. But I would think that if you asked 325,279 students across the […]

I know exactly where NBC Nightly News anchor Brian Williams is going to be on May 22 — in front of the 2014 graduating class of Hillwood Hill School’s Academy of Art, Design and Communications in Nashville, delivering the commencement address. The video invitation — part POP, part promo, part tribute tape and part invitation […]

No bold breaking news graphics. (Read how this station banned breaking news from its lexicon). No reporter live shots from nowhere. No mention of traffic or weather at all. In fact, no claims of any kind, except maybe personality. You could say that these new morning news promos from WDRB, the Fox affiliate in Louisville, […]