I saw these spots from KNTV, the NBC O&O serving the San Francisco Bay area, on a promo blog and wrote these comments. Pretty simple yet powerful. Just talk to the people who do the investigations. Let them say what they do in their own words. No fancy graphics, no high end over-the-top production. Every […]
WRAL Corn-Structs Ear-Resistable News Desk
First, there was the news desk made of ice. Then the news desk made of sand. Now, one made of corn. WRAL, Capitol Broadcasting’s CBS affiliate in Raleigh, N.C., created it especially for its news coverage from the North Carolina State Fair. It was designed by WRAL designer Steve Loyd and corn-structed by local artist […]
WCVB Sets The Right Tone With Edward R. Murrow Promo
If I ever won a big award, I wouldn’t be shy telling people about it. I’d put it right in the introduction. “I’m Emmy Award-winning Paul Greeley, how are you?” But when a TV station wins an award, humility is the better tack. Which begs the question: should a TV station crow about winning the […]
WPIX Highlights Two Reporters Who Are Real Mothers
If you haven’t heard that two New York City reporters are real mothers at work, you probably will soon. That’s the idea behind two new, 60-second image promos from WPIX, the Tribune CW affiliate in New York. The spots follow morning news reporters Lisa Mateo and Kirstin Cole in their roles as moms as they […]
WDIV Detroit Follows Medical Story To Africa
The Ebola scare in the U.S. is teaching us that the world can indeed be a small place. It’s clear that illnesses around the globe can infect people anywhere in the world within days. And that we here in the United State are not immune to any medical crisis, no matter how far away it […]
Dayton’s WBDT Teen Reality Show Boosts Ratings
Last month, WBDT, the LIN-owned CW affiliate in Dayton, Ohio, debuted, The Valley, on Sunday nights at 8, a half-hour teen reality show ambitiously produced by the station’s creative services department. The Valley replaced the syndicated sitcom, First Family. Prior to its premiere, LIN Media CEO Vincent Sadusky, made a prediction: “This will absolutely do […]
WDRB Louisville Adds Music To Its TV Brand
WDRB, the Block Communications-owned Fox affiliate in Louisville, Ky., says radio is music to its ears. Last week the station launched two free music apps: WDRB Classic Hits and WDRB Hot Country. Classic Hits features the top songs of the 1960s, ’70s and ’80s, while Hot Country focuses on contemporary country music hits. “We wanted […]
WNCN Raleigh Giving Local TV News A Good Name
Talk about owning a story and making a difference. If WNCN keeps this up, people will start accusing them of giving local TV news a good name. The Media General-owned NBC affiliate in Raleigh, N.C., takes its #Brake4Buses message nationwide by creating a PSA that is being shown on TV stations within the Media General family […]
WNCT Greenville Scores Big With Anti-Bullying Campaign
WNCT, Media General’s CBS affiliate in Greenville, N.C., has a history of being proactive in creating awareness about the problem of bullying. So it made sense to initiate a sales campaign that would take a stand against bullying, says Amy McClary, WNCT’s local sales manager. The Anti-Bullying PSA Contest encourages local school students to create […]
WISE Ft. Wayne Turns Good Cause Into Revenue
Ft. Wayne, Ind., has the dubious distinction of having the highest kill rate of pets in the state. But that may soon change, thanks to a new revenue-generating idea from WISE, the Granite-owned NBC affiliate there. The station launched the Every Pet Deserves a Home campaign to increase pet adoption. http://youtu.be/_VHtQVPhuKg “I’m a dog lover,” […]