Last week, WRAL, the Capitol Broadcasting CBS affiliate in Raleigh, N.C., gathered its forces to create a company-wide, multimedia campaign to make a difference about domestic violence. WRAL covered the story all week with stories providing specific information about domestic violence, like programs to help abusers break the cycle, how survivors help each other, and […]
Hilarious And Irreverent Morning News Spoof From WGN
Chicago’s Very Own WGN, the Tribune CW affiliate, has produced its latest morning news spoof “promo.” At least I think it’s a spoof. Lots of people in the TV business, and many outside the biz, have seen this morning news spot, send-up, parody. And of those, many might think this is a legitimate promo that’s […]
Will Benson Moves Up In Louisville
Will Benson, writer/producer for the Block Communications’ Fox affiliate WDRB Louisville, Ky., is moving up and across town to be the assistant creative services director for the Hearst-owned CBS affiliate, WLKY. He starts Oct. 8. Got a move you want to share, just let me know.
Scripps’ ‘The Now’ Is News, But Not A Newscast
Broadcast groups and TV stations are increasingly experimenting with news and local programming. Some are doing news in time periods usually reserved for syndicated programming. Some are narrowing the focus, and the name, of newscasts in traditional time periods. Others are launching newscasts that promise to be totally interactive. One station even produced its own […]
WTXF YouTube Video Touts Weekend Newscasts
I saw this on Facebook: Get ready for a new kind of local news show. #FOX29Weekend starts tomorrow at 8 a.m. It’s totally interactive and you can be a part of it. We’re going interactive – your stories, your views, your news. It’s #FOX29Weekend, and we’re inviting you to join the conversation on Facebook, Twitter […]
KNWA Anchor Breaks Silence About Domestic Abuse
Neile Jones, news anchor at Nexstar’s NBC affiliate KNWA Fayetteville, Ark., kept a secret from the community. She was a victim of domestic violence. Jones, her parents and sister, explain what Jones experienced in a special segment of the station’s weekly series about domestic violence, Hope for Peace Here are some comments she posted on […]
Derek Jeter Walks To Work In Retirement Tribute
Most baseball fans, even if they hate the New York Yankees, genuinely like and admire the team’s retiring shortstop, Derek Jeter. Jeter came up with the concept and picked the music in this spot from Gatorade that shows that through it all, Jeter did it his way. To read more about the spot, click here. […]
New Promo For WTXF’s Interactive Weekend News
This Saturday morning at 8, WTXF, the Fox O&O in Philadelphia, launches its weekend morning newscast called #fox29weekend. The newscasts promise to be interactive and social with viewer-generated news content and regular contributors who are not reporters. Here’s a new promo for the newscasts that I saw on Facebook. To read more about what viewers […]
WMLW Rebrands As ‘The M Means Milwaukee’
Most TV stations’ branding efforts revolve around their news, which makes sense given that they often air five, six or more hours of it a day, which accounts for more than 50% of the station’s revenue. But when you’re an independent station with only an hour of news produced by another station in the market, […]
WBDT’s Teen Reality Show Premieres With Impressive Ratings
The Valley, the teen reality show produced by WBDT, LIN Media’s CW affiliate in Dayton, Ohio, aired its first episode on Sunday night up against some formidable competition: NBC’s Sunday Night Football and CBS’s 60 Minutes. “The premiere generated one of the highest ratings on Dayton’s CW during that time period in the last two […]