Mixpo, the video advertising technology company based in Seattle, has acquired ShopIgniter, a leader in mobile social advertising. “For our customers, particularly local broadcasters, social is an increasingly important way to reach viewers/customers,” says Emily Carrion, Mixpo’s communications director. “The people at ShopIgniter are experts at delivering and managing rich interactive ad campaigns in social […]
WXIA Surprises Viewer At Home Over Her Email
Regular readers of this column know that I like seeing the end users — the viewers — in news marketing. But in all of the many local TV news promos I see from around the country, we don’t see and hear from them much. I saw this promo on WXIA Atlanta’s Facebook page, and reached out to […]
Steve Harvey And 100 Friends In New Promo Campaign
A cast of more than 100 people joined Steve Harvey, the Daytime Emmy Award-winning talk show host, on the streets of Chicago in a new promotional campaign to launch the third season of the nationally syndicated show on Monday, Sept. 8. NBCUniversal Domestic Television Distribution tapped 2C, a Miami-based creative production company, to capture the […]
KNWA Calls The Hogs Home In New Song
In Fayetteville, Ark., it’s all about the hogs. The hogs refers to the mascot of the University of Arkansas, the razorback, a type of wild boar, and when you cheer for the Razorbacks, it’s known as calling the hogs, a tradition of students, alumni and sports fans around the state. Fayetteville is home to the […]
ABC News And ABC Affiliate Promos
To promote David Muir as the new weekday anchor at ABC News, the network used Diane Sawyer as the voice-over to show us how Muir earned his stripes covering important news stories from around the world. I guess before you can sit here in the anchor chair at ABC News, you have to have been […]
No-Nonsense News Lifts KMIZ From Worst To First
Any time a TV station moves the dial and goes from third to first in the news ratings, that’s a story. “In terms of total news viewers we have gone from worst to first in six years,” says Gene Steinberg, general manager of KMIZ, the ABC affiliate in Columbia, Mo., owned by the News-Press & […]
Bounce TV Sponsors 11-City Music Fest
Bounce TV, the network designed for African-American audiences, has unveiled the schedule for the 2014 Bounce TV Summer Music Festival. R&B powerhouse Maze featuring Frankie Beverly and Grammy-winning Patti LaBelle, along with special guest Ruben Studdard, will headline the 11-city tour. The first concert is in Dallas tonight. The Bounce TV Summer Music Festival began […]
Sportsman Channel Airs Documentary About Fallen Navy Seal
Murph: The Protector, an intimate and in-depth feature-length documentary, airs on the Sporstman Channel Thursday and Friday, Sept. 4-5 at 7 p.m. ET. The film is based on Lt. Michael Murphy, a Navy Seal who was posthumously awarded the Congressional Medal of Honor, America’s highest military honor, in 2007. The mission that cost Lt. Murphy […]
Netflix Cashes In On Emmy Wins
Despite winning only seven of the 31 Emmys its shows were nominated for, Netflix still found a clever way to cash in on the popularity of its original programs during Monday’s telecast. The streaming service rolled out a new ad featuring Ricky Gervais traipsing into lead roles on shows like Orange Is the New Black, […]
WeatheRate Verifies ‘Most Accurate’ Weather Forecasts
Who can say which TV station in a market gives the most accurate weather forecast? WeatheRate claims it can. WeatheRate says it’s the only independent, nonpartisan, weather verification company that certifies the accuracy of daily local TV weather forecasts across the country. And only one TV station can be the most accurate in each city. […]