This morning, I showed you why one station is using a 90-second spot to promote a special report. And on Tuesday, I wrote about how another station is using 60-second spots to promote elements of its news coverage. So to continue the theme of longer version promos, I thought I’d share this new news image […]

KWTX, the CBS station in Waco, Texas, is using a 90-second news promo to promote an hour-long special report, After West, Forever Forward, which airs on April 17 at 6 p.m. The documentary chronicles the fire and explosion of the West Fertilizer Co. in West, Texas, one year ago and the recovery of the people who live there. Why 90 […]

Jim Thomas, Journal Broadcasting’s VP of marketing and programming, announced he’s leaving Journal to accept a position at Frank N. Magid Associates, the research consulting firm where he’ll be VP of marketing. I caught up with Thomas this morning to talk about his reasons for the move. Thomas said the chance to work for a […]

Once upon a time, a local TV station wanted more people to watch their morning news. So they hired a new news director. He brought discipline, accountability and organization that turned chaos into control. He hired a noble lady to bring magic to the show. Got creative services involved in the daily process. In time, […]

  April Fool’s. Count this one among the many April Fools’ pranks pulled today. In a story originally reported by MediaPost, NBC is launching a series of promos for its upcoming coverage of the NHL playoffs starting April 16 depicting the fictitious theft of The Stanley Cup. The ads, a nearly 5-minute version and several 90-second versions, […]

Not many TV advertisers air 60-second commercials on local television. If you do see a 60-second spot, it’s usually in network programming, especially the network news. And the majority of those are pharmaceutical ads, with the first 15 seconds usually extolling the benefits of taking the drug while the remaining 45 list the possible side […]

I’ve never seen so many potholes in my life as I’m seeing on the roads around my house. And it’s a subject everybody’s talking about. In Michigan, WXYZ, the ABC affiliate in Detroit, is getting city officials to fix the potholes that residents report in 48-72 hours. They sign the Pothole Pledge on a road construction […]

My blog post about the experiences I encountered calling every creative services director in the country garnered quite a few comments. Doug wrote a tongue-in-cheek comment about his answering machine calling your answering machine. But most of the public comments left on the site were more serious. …it is also just about as impossible to […]

Creative services directors in local television mostly toil away in anonymity. No one is asking for our autographed picture or a selfie with us at any community event, like they might with the on-air talent. But when a latenight talk show host mentions you by name on national TV, that’s a big deal. And so […]

When Charlotte Mayor Patrick Cannon walked out of the federal courthouse immediately after his arrest on public corruption charges on Wednesday, March 26, only one reporter was waiting to question him, WCNC’s Senior Reporter Rad Berky from the Gannett-owned NBC affiliate. And within a few hours, Luanne Stuart, WCNC’s creative services director, had turned the scoop […]