Chicago’s WLS Mixes 55 Separate Smartphone Recordings Into An Arts PSA
May 22nd, 2020 by Paul GreeleyWLS created a video of 41 musicians, 13 dancers and one singer performing separately and then mixed them all together for a rousing performance of Frank Sinatra’s Chicago (That Toddlin’ Town).
An Eastern European Country Inspired By Richmond’s ‘Together’ Promo Campaign
May 14th, 2020 by Paul GreeleyWhen four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
Illinois Broadcasters Unite To Raise $1.5 Million For Food Banks
May 7th, 2020 by Paul Greeley“As the need has doubled and even tripled locally in recent weeks, knowing this campaign will help provide millions of dollars in groceries for our neighbors statewide when they need us most is simply incredible—there’s never been a more important, impactful time for a campaign like this than right now,” said Julie Yurko, Northern Illinois Food Bank’s president.
WCVB Collects Equivalent Of 9 Million Meals For Boston Food Bank
May 6th, 2020 by Paul GreeleyTo meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.
KNXV’s Investigation Into Police Abuse Earns Hillman Award
May 5th, 2020 by Paul GreeleyIn 2017, Glendale, Ariz., police officers make a routine traffic stop. Their body cameras reveal what independent law enforcement experts call the most sadistic cases of police misconduct they’ve ever seen.
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
Nexstar Televises Meeting With N.Y. Reps On Fed Response
April 30th, 2020 by Paul GreeleyCOVID-19: Congressional Town Hall was live streamed and broadcast across Nexstar stations covering 49 counties of upstate New York, bringing together more than 6 million viewers.
KOAT Helps Feed New Mexico Families With Fundraiser
April 23rd, 2020 by Paul Greeley“KOAT’s Project CommUNITY Giving Tuesday made a huge difference for families in central New Mexico, with donations raising over $81,000 in total,” said Rodney Prunty, United Way of Central New Mexico’s president.
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”