WLNE And KLKN Launch ‘Who’s Hiring’ For Job Seekers
April 21st, 2020 by Paul GreeleyWLNE, in Providence, Rhode Island, and KLKN, in Lincoln, Nebraska, both owned by Standard Media, launched, ‘Who’s Hiring’, a free service to local companies and job seekers to help during the coronavirus crisis.
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
Nexstar Hosting Live Coronavirus Special Across 9 Stations
April 9th, 2020 by Paul GreeleyNexstar is hosting a live virtual town hall meeting on the coronavirus across 9 stations in 4 states tonight at 7. Mississippi Governor Tate Reeves along with Mississippi’s State Health Officer, Dr. Thomas Dobbs will address the state’s response during the hour-long virtual meeting from the studios of WJTV-TV in Jackson, Mississippi. The live event will be broadcast and streamed by stations in Mississippi, Tennessee, Alabama, and Louisiana.
Sinclair Helps Salvation Army Provide Aid To People In Need
April 6th, 2020 by Paul GreeleyAll Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000. The campaign raised more than $100,000 on the first day and to date, the amount is approaching $350,000.
Roanoke Broadcasters Airing Live Coronavirus Special Tonight
April 6th, 2020 by Paul GreeleyCoronavirus: A Community Conversation, an hour-long, live panel discussion airs tonight at 7 on Roanoke, Va.’s WDBJ, WFXR, WSET and WSLS as well as WFIR-AM-FM and WVTF-FM.
KETV Raises $119,000 For Omaha Food Bank
April 3rd, 2020 by Paul Greeley“As children, families, and seniors across the Heartland continue to struggle with the impact of the COVID-19 pandemic, many find themselves in the unfamiliar position of seeking emergency food assistance,” said Brian Barks, Food Bank for the Heartland’s president.
WLOX To Broadcast Lessons For Mississippi K-12 Students
April 1st, 2020 by Paul GreeleyActivities and resources are aligned to the same standards and assignments students would normally be working on at this point in the school year. “WLOX feels an obligation to leverage its resources to help school districts and parents in these extraordinary times,” said Rick Williams, WLOX general manager.
How Local TV News Staffers Are Working From Home
March 27th, 2020 by Paul GreeleyWhile initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
More Local TV Videos To Help Cure The Coronavirus Blues
March 24th, 2020 by Paul GreeleyTV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.