Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
WPTA Work Safety Investigation Gets Legislature’s Attention
January 2nd, 2019 by Paul GreeleyA 23-year-old was killed in an industrial accident. Her employer had intentionally disabled safety features on the press she operated, and was fined just $6,300. WPTA’s investigation revealed that the fines for death on the job in Indiana were so low, “it doesn’t cost that much to kill someone.”
WSAW-WZAW 16-Year Holiday Campaign Nears $1 Million
December 27th, 2018 by Paul GreeleyThe Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
WTAE Chronicles Pittsburgh’s Holiday Traditions
December 20th, 2018 by Paul GreeleyChronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania. The hour-long program follows the old customs, new traditions and hidden celebrations of the season.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
KSBW’s Holiday Drive Passes $2 Million Mark
December 12th, 2018 by Paul GreeleyKSBW’s 32nd Share Your Holiday event this year pushed the all-time total to $2,181,000 raised for Central Coast families in need. “Our Central Coast Community came together as one, and this year’s results will make a great impact to those in need” said Joseph W. Heston, KSBW’s general manager. “We are all deeply moved and humbled by the kindness of our viewers.”
WTVM Celebrates 65 Years Of Broadcasting
December 11th, 2018 by Paul GreeleyWorking at or owning a local TV station is temporary. Many worked there before you, leaving their impression on the viewers who live in the market. WTVM in Columbus, Georgia, is celebrating its 65th anniversary through the eyes of the people who worked there through the ages.
WCVB Fundraiser Helps Gas Explosion Victims
December 7th, 2018 by Paul GreeleyWCVB, the Hearst ABC affiliate in Boston, raised more than $350,000 to help those still struggling in the aftermath of a gas line disaster in September that caused explosions and more than 80 individual fires in Massachusetts. “We experienced first-hand the staff’s warmth, sincerity, and generosity; and it is clear why WCVB Channel 5 is such a trusted community partner,” said Carol Lavoie Schuster of the Greater Lawrence Disaster Relief Fund team.
2,321 Turkeys Set Record For WAPT
November 28th, 2018 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Mississippi continued its annual Turkey Drive tradition with record numbers this year. “Mississippi has long been known as one of the most generous states in the nation,” said Mike Neelly, WAPT’s general manager. “When our neighbors need help, we step up to the challenge, and that’s exactly what we saw with this year’s Turkey Drive.”
WPVI Continues 33-Year-Old Holiday Food Drive Tradition
November 27th, 2018 by Paul GreeleyThe 6abc/Dunkin’ Donuts Holiday Food Drive is in full swing and will get a boost today on Giving Tuesday with the annual 6abc/Dunkin’ Donuts Holiday Food Drive telethon. “With the support of our community and our corporate partners, we’re thrilled to be in our 33rd year to battle hunger in our area.” said Bernie Prazenica, WPVI’s general manager. “Donating is as simple as picking up your phone or clicking on your computer. One dollar provides two meals, so no contribution is too small.”