WTVO’s High School Quiz Show Wins By Every Measure
June 7th, 2021 by Paul GreeleyWTVO in Rockford, Ill., just completed the seventh season of its high school quiz show, Bergstrom Stateline Quiz Bowl. The station has aired 230 episodes so far. “It has been just hugely successful,” says David Rydell, chairman of the Bergstrom Manufacturing company, the show’s title sponsor.
Scripps Gives Away 500,000 Books … And Counting
May 12th, 2021 by Paul GreeleySince its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
Broadcasters Foundation of America Needs Donations
May 10th, 2021 by Paul Greeley“In its more than 70 years of existence, The Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record,” says Scott Herman, Broadcasters Foundation of America’s chairman.
Two Stations In Different States Share Weather Coverage
May 5th, 2021 by Paul GreeleyRob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.
Wisconsin Broadcasters Honor State’s Best TV Promos
May 4th, 2021 by Paul GreeleyThe Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
Magis Media’s Election Tool Repurposed For Vaccines
May 3rd, 2021 by Paul GreeleyTV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.
WTXL Tallahassee Donates $10K To Big Brothers Big Sisters, Again
April 20th, 2021 by Paul GreeleyMatt Brown, WTXL’s GM, says the “$10,000 gift will support the on-going effort to create one-to-one mentoring relationships with youth in our region. We’re proud that these dollars will stay within our local communities – recruiting mentors and pairing them for successful relationships.”
WCVB’s New Image Promo For ‘Cityline’
April 13th, 2021 by Paul GreeleyCityLine has been a recipient of the Associated Press Massachusetts/Rhode Island ‘Best’ Public Affairs Program and numerous Emmy nominations, and has been a catalyst in elevating diverse voices in and around Boston for many years.
AEs Embrace Ready-Made Ready Spots
April 12th, 2021 by Paul GreeleyTV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
Promotions Manager And Producer Openings
April 12th, 2021 by Paul GreeleyNew jobs listed on TVNewsCheck’s Media Job Center include openings for a promotion manager in Lincoln, Neb., and a promotions producer in Nashville.