‘Newsroom Mom’ TV Anchor Retiring After 36 Years
August 28th, 2020 by Paul GreeleyKarole Honas, the self-described newsroom mom, is retiring from TV news in Idaho. Honas said her “kids” graduated to big markets including Los Angeles, Boston, New York, Atlanta, Portland and Seattle.
WCTI Food Drive Yields 158,000 Meals For 5 Cities
August 28th, 2020 by Paul GreeleyFive days. Five cities. One mission. To help feed hungry families in eastern North Carolina.
Iowa Derecho Disaster Gets Scant National TV Coverage
August 18th, 2020 by Paul GreeleyA week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
Iowa News Anchor’s Cry For Help After Rare Weather Disaster
August 14th, 2020 by Paul GreeleyOn Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
Tallahassee’s WTXL Helps Feed Hungry Children
August 7th, 2020 by Paul GreeleyThe list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
KTRK Hosts Two-Night Town Hall On Covid And Schools
July 29th, 2020 by Paul GreeleyIn an attempt to find solutions for Houston communities, ABC 13’s investigative team surveyed 125 school districts that are home to about 2.5 million students to understand what fall will bring and to give viewers the most complete back-to-school picture possible.
The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
The New Us: Local TV Marketing In 2020, Part 1
July 27th, 2020 by Paul GreeleyMarketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.