The holidays for those who work and watch Action News on WPVI in Philadelphia are a little less bright due to the crash of their iconic helicopter, Chopper 6, which killed the pilot and a photographer on Tuesday. So when the station sent me this compilation of Happy Holidays promos yesterday, I felt I had to share them.
When WPVI’s legendary Jim Gardner in Philadelphia retired after 44 years anchoring the 6 and 11 o’clock newscasts, the station turned to humor to promote his replacements.
WPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.
Millions of viewers in Philadelphia have watched Jim Gardner deliver the news weeknights at 6 and 11 on Action News on WPVI over the past 45 years. If you do the math, that’s about 11,000 hours that Gardner has spent in their living rooms. Maybe that’s why many viewers think of Jim Gardner as, well, family.
WPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.