In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.
In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.
Announcer Neil Wilson says he doesn’t want to be isolated; he wants to feel like he’s part of the team. His advice to local TV creatives is don’t be afraid to communicate with the voice of your station. He may not be in the building, but feel free to call.
WWBT’s latest marketing efforts are worthy of any movie trailer you might see in theaters. In fact, that’s just where they’re playing. “We produced two completely fake 60-second movie trailers in two different genres that will be playing before every single movie at Richmond Regal theaters all summer long,” said Erik Candiani, WWBT’s marketing director.
Last week on TVNewsCheck’s Media Job Center, NBC, NewsNet, Nexstar, NewsHub and Hearst posted new job openings. They are for operations in Boston, Kansas City, Little Rock, Columbus, Ohio, and Cadillac, Mich. Yes, Cadillac, just 50 miles east of Lake Michigan and 50 miles south of Traverse City.
On Tuesday, KPRC hosted more than 264 staff, friends and fans in the upper deck of Minute Maid Park to execute two card flip stunts between the 3rd and 4th innings of the game to celebrate their 70th anniversary.
WAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.
Diginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
FOX Business Network (FBN) debuted its new studio and set this morning on Mornings with Maria, Maria Bartiromo’s signature morning program weekdays from 6 to 9. The studio sits atop the 3rd floor of Fox News / FOX Business Headquarters and has windowed views of Fox Square and NYC as a backdrop.
That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”