“The Good Stuff,” billed as stories that inspire, always delivers with stories so uplifting that they often produce a tear or two. And if ever there was a time when local TV news viewers needed a dose of inspiration, it’s now.
TVNewsCheck is offering a special rate during May for its classified job ads— two weeks for $99. Your ad will still feature videos and pictures of your station or market and be included in Market Share Monday, a weekly column, written by Paul Greeley.
To meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.
“Unscripted and as real as it gets, and even shot on their own iPhones,” said Scott Brady, WDRB’s creative service director. “We wanted the news personalities to drive the content, and share their unique perspective with detail from these past six weeks.”
In 2017, Glendale, Ariz., police officers make a routine traffic stop. Their body cameras reveal what independent law enforcement experts call the most sadistic cases of police misconduct they’ve ever seen.
The Care Package Challenge raised $106,776 — enough to provide 9,707 care packages to feed people throughout Northern Indiana. “During the months of March and April, nearly 7,000 new individuals visited this pantry for the first time,” said Marijo Martinec, Food Bank of Northern Indiana’s CEO. “We are forever grateful.”
All four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
“The resources are aligned to the same standards and assessments that our students would normally be working on at this point of the school year,” said Brent Vidrine, Monroe City Schools’ Superintendent. “I’m proud of the staff, students, and community partners like KNOE 8 News for rising to meet the needs of our students.”
WSVN, the Fox affiliate in Miami owned by Ed Ansin’s Sunbeam Television, has been supporting Feeding South Florida, a local food bank, since the pandemic hit full force in mid-March.
“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”