KTTV’s ‘Rising Up’ Docuseries Traces LA’s Social Justice Movement
May 24th, 2021 by Paul GreeleyKTTV Los Angeles is airing Rising Up, a five-part docuseries, all this week in place of its normal 6 p.m. newscast. The series weaves together more than 25 interviews with activists, thought-leaders, law enforcement, politicians, journalists and protesters to tell the stories of the social justice movement in Los Angeles.
Morgan Murphy Stations Fighting Vaccine Hesitancy
May 20th, 2021 by Paul GreeleyMorgan Murphy Media’s TV stations committed their resources over one day to fight vaccine hesitancy, reaching viewers and listeners in 11 states.
KRBK’s New Morning Promo is Jumping, Literally
May 19th, 2021 by Paul GreeleyKRBK Springfield, Mo., has a new morning promo that takes the idea of jump-starting your day to a whole new level. And to demonstrate that, the station needed a trampoline.
WTMJ’s ‘Milwaukee Tonight’ Promises Good News
May 17th, 2021 by Paul GreeleyResearch told WTMJ that their viewers want more positive news and the station’s response was the weeknightly Milwaukee Tonight. Local viewers and news directors across the country are already embracing it.
A Local TV CSD’s Job Search Saga
May 14th, 2021 by Paul GreeleyA local TV creative services director spent seven months looking for a job that needed his unique skill set. Mostly, he got impersonal rejection letters.
Scripps Gives Away 500,000 Books … And Counting
May 12th, 2021 by Paul GreeleySince its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
KHOU Weather Promo Buzzes With Believability
May 11th, 2021 by Paul GreeleyCheck out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
Broadcasters Foundation of America Needs Donations
May 10th, 2021 by Paul Greeley“In its more than 70 years of existence, The Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record,” says Scott Herman, Broadcasters Foundation of America’s chairman.
WFXT’s Digital Videos Shine A Light On Talent’s Personalities
May 6th, 2021 by Paul Greeley“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
Two Stations In Different States Share Weather Coverage
May 5th, 2021 by Paul GreeleyRob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.