“We started with user-generated videos from local comedians, radio personalities and restaurants,” said WCIU’s Steve Bailey. “The videos are real people talking about one of Chicagoans’ greatest passions, their food. We are delivering Chicago Food To Go on multiple broadcast platforms to maximize our support for local restaurants.”
“With so many schools canceled and families looking for way to keep their students engaged we were proud to offer this learning opportunity to our community,” said Ike Walker, KVLY’s general manager.
Eighty percent of LAUSD students live in poverty. Donations will help provide meals and urgently needed supplies, provide devices, digital libraries and books and help students to continue learning.
The masks will be available for free to all Gray employees, but the company wants the first delivery of cloth masks reserved for those full-time and part-time employees who continue to work in a Gray facility or out in the field.
Activities and resources are aligned to the same standards and assignments students would normally be working on at this point in the school year. “WLOX feels an obligation to leverage its resources to help school districts and parents in these extraordinary times,” said Rick Williams, WLOX general manager.
TVNewsCheck will continue to treat jobs as news, featuring them on most pages of TVNewsCheck.com and its daily and weekly newsletters. It will also continue to feature new jobs in Market Share Monday, a weekly column, written by Paul Greeley, about new openings.
Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
Erik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
For those watching KAIT on TV or on the station’s Facebook page Saturday, the coverage no doubt saved lives. It’s about as riveting live weather coverage as you’ll see.
“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.