WPEC Lets Anchors Talk In ‘Authentic’ Promos
November 19th, 2019 by Paul GreeleyDuring the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.