Ardis Gonzalez Leon

“I am so encouraged at the life changing and maybe even lifesaving potential that Sinclair Cares mental health support can have,” says Ardis Gonzalez Leon, Sinclair’s director of corporate marketing and promotion.  “It’s companywide because mental health is something that affects every single person no matter where you live.”

WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.

In Florida, the unofficial state bird is jokingly referred to as the construction crane. So WSFL in Miami used that icon as the basis of a series of promos to highlight programming changes.