How’s Your Station Covering ‘Back To School’?
August 13th, 2021 by Paul GreeleyThere’s so much uncertainty and controversy about students returning to school. How is your station covering the return to school for students? How is your station promoting that coverage? However they go back, how do you have their back?
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.