I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
Justin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL.
The social media specialist’s primary responsibility is to work directly with Sinclair’s stations to define and enhance their social media strategy.
WBAL presents Justin, Scott and Spiegel Shouldn’t Be On TV. The half hour show will premiere this weekend immediately following Saturday Night Live.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
WBFF receives awards across consumer, investigative, public service and feature categories. “We are incredibly proud of our talented roster of journalists who are dedicated to uncovering and elevating important issues in their communities and keeping our viewers informed,” said Scott Livingston, Sinclair’s senior vice president of news.
TV stations have the power to be positive change agents in their communities. Bringing together community leaders to openly discuss issues that divide and unite neighborhoods in a town hall setting can be the first step. Two Hearst affiliates, one in Baltimore and the other in Pittsburgh, are broadcasting town hall meetings that address critical issues facing their communities.
Since its founding in 1977, House of Ruth Maryland has helped more than 100,000 victims through its shelter, 24-hour hotline, counseling, outreach, training and legal services. WMAR partnered with the organization to collect diapers and wipes, new women’s and children’s underwear and twin-size comforters, sheets and pillows.
Devlin Design Group created a new set for Baltimore’s WBFF that used elements of the city’s architecture and history. The Maryland State and Baltimore City flags are represented in the design. “The historic touches throughout the set honor the heritage of Baltimore and our founder,” said Mark Nadeau, Sinclair’s production director.
Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.