Battle of the Promo Superstars

At the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. It’s a simple concept: five stations’ creative services departments are given the same news story to promote. Which one would you say won the Battle of the Promo Superstars?

In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.

Rick Swanson, VP of marketing and programming for the Promax Station Summit, reveals a couple new sessions this year that came directly from a committee of station and network marketers who helped him identify the pressing needs of attendees.