“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
Over the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.
“This state-of-the-art set with the technology and venues allows us to take the audience into stories, weather tracking and get to the heart of what matters to Central Alabama,” says Susana Schuler, WVTM’s general manager.
Three Gray Broadcasting TV stations in Alabama and Georgia collaborated on a 12-minute video to show what their stations did before, during and after the tornadoes on March 3. Collin Gaston, WBRC’s general manager, said it’s “a compelling story for Washington on how to handle broadcasters going forward, that there’s good value in local TV and they should be on our side.”
This past week on TVNewsCheck’s Media Job Center, Tegna, Cox, Hearst, Gray and Quincy have posted job openings at stations in Biringham, Orlando, Phoenix and Waterloo, Iowa.
WIAT, Birmingham,Ala.’s CBS affiliate, along with other Nexstar stations throughout Alabama, helped tornado recover. “On Wednesday, we asked viewers of our Nexstar stations to join us in supporting those who need our help,” said Jimmy Cromwell, WIAT’s general manager.