WBRC Birmingham To Host/Televise Mayoral Forum
August 10th, 2021 by Paul GreeleyThe event will offer voters an opportunity to hear candidates discuss the issues of importance to them ahead of the Birmingham mayoral election on Aug. 24.
WVTM And Red Cross Raise Funds For Tornado Victims
April 6th, 2021 by Paul Greeley“Central Alabama has experienced a one-two punch the last few weeks with tornadoes and severe weather,” says Susana Schuler, GM of WVTM Birmingham, Ala.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
WVTM Holding Tornado Relief Drive Today
February 2nd, 2021 by Paul GreeleyOn Monday, January 25th, an EF-3 tornado hit the cities surrounding Birmingham, Alabama killing one person and leaving dozens injured. Today, WVTM in Birmingham Alabama, and the Mid Alabama Chapter of the American Red Cross are teaming up for tornado recovery and relief efforts.
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
During Super Bowl, KOKH Airs Rockin’ News Promo
February 7th, 2020 by Paul GreeleyAt KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV Airs Promo Made With Legos During Super Bowl
February 6th, 2020 by Paul GreeleyKPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
Nexstar’s ‘Newsfeed Now’: Trending News, Hand Delivered
September 20th, 2019 by Paul Greeley“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.