WVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WVUE’s late fringe sports programming is a hit for viewers, beating the kings of comedy, Kimmel, Colbert and Fallon. See how WVUE is promoting these sports specials almost every night of the week.