Brad Panovich

Brad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.

Brad Panovich, chief meteorologist for WCNC Charlotte, N.C., has 260,000 followers on his Facebook page. Many write comments on his page. And WCNC has tapped into this gold mine to create a new promo for Panovich.