Diginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
FOX Business Network (FBN) debuted its new studio and set this morning on Mornings with Maria, Maria Bartiromo’s signature morning program weekdays from 6 to 9. The studio sits atop the 3rd floor of Fox News / FOX Business Headquarters and has windowed views of Fox Square and NYC as a backdrop.
Tegna’s KHOU surprised eight Houston area nonprofits with community grants of $11,000 each at the station. The representatives were there thinking they were to attend a meeting.
That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
WXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.
Both Graham and Nexstar have openings in their respective corporate headquarters in Chicago and Dallas for a chief technology officer and a senior vice president of local content development.
One of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”
TV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.