branding

“We wanted to further our Juneteenth efforts this year by creating opportunities for learning and outreach that support the cause of combatting injustice and racism,” says Emily Barr, Graham Media’s president.

KTNV, the Scripps-owned ABC affiliate, produced an hour-long special for its 65^th anniversary of broadcasting that’s uniquely Las Vegas. It follows the Sin City’s history of colorful characters, Hollywood celebrities and mobsters through the boom times and the busts, from Elvis and the Rat Pack in the 50s to today. The one constant? The principles of journalism “haven’t changed throughout the decades,” says Emily Atuna, KTNV’s executive producer.

“We know the need is great in central Iowa when it comes to on-going food insecurity issues,” says David Loving, WOI’s GM, “and these two great organizations deserve our support for their efforts to make a real difference.”

Cheryl Burton, an anchor/reporter for WLS Chicago, presented Cheryl Burton Lindblom Scholarships to two students from her alma mater, Lindblom Math and Science Academy. Each received $5,000 towards the college of their choice.

Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great. “It was the first time the local stations have come together to help a single cause,” says Don Davis, the GM of KOSA, Gray’s CBS affiliate in Odessa, Texas.

As Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.

During its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.

TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.

For the past 23 years, WPTV’s Chief Meteorologist Steve Weagle spends 5 days on a bike riding down coast of Florida to raise awareness for hurricane preparedness and funds for the American Red Cross. This year’s ride was virtual and featured live looks from different locations around the community.

DeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.